HHS Logo, Seal and Symbol Policies

Topics on This Page

• Logo Use and Official Colors
• Seal Use & Official Colors
• HHS Symbol

Logo Use and Colors

The logo is used for:

• All printing purposes (pamphlets, posters, flyers, booklets, periodicals, etc.).
• All exhibits and other public affairs-related materials.
• For official use of the U.S. Department of Health & Human Services.

The logo cannot be used:

• To replace, or in conjunction with the seal.
• By the private sector, including grantees, vendors, and contractors
  
  Use of HHS Logo, Seal and Symbol by Contractors, Grantees, and Vendors
  
  

Size

The logo should never be reduced to a size of less than 1/2 inch in diameter.

Logo Colors

The official colors of the Departmental Logo are either Black or Reflex Blue.

Single Color

Use Reflex Blue or Black

Reflex Blue RGB Numbers:  0/0/153 (R0, G0, B153) when using programs such as Dreamweaver, Word, PowerPoint, Excel, and Paint.

Logo k.gif

logo reflex.gif

Seal Use & Official Colors

Use the seal for:

• Department flag
• Squeeze or mechanical seals (notary-type seals for true copies)
• Podium emblems when the Secretary speaks
• Inspector’s credentials (FDA, OIG, etc.)
• ID cards and building passes
• Beneficiary entitlement cards (i.e., Medicare Cards)
• Forms
• Awards (service pins, cuff links, plaques, etc.)
• Citations and certificates
• Signs on Regional and field facilities, and HHS office doors
• Formal invitations from the Secretary
• Parking permits and stickers

The seal cannot be used:

• To replace, or in conjunction with, the logo
• On HHS employee business cards. Only the Secretary and Deputy Secretary are authorized to use the HHS seal for business cards
• By the private sector, including grantees, vendors, and contractors
  
  Use of HHS Logo, Seal and Symbol by Contractors, Grantees, and Vendors
• 
  

Size

The seal should never be reduced to a size of less than 1/2 inch in diameter.

Seal Colors

The official colors of the Departmental Seal are Reflex Blue and Gold.

Reflex Blue RGB Numbers:  0/0/153 (R0, G0, B153)

Reflex Gold RGB Numbers: 254/252/1 (R254, G252, B1)

Two Color Reproduction

The Seal appears in Gold on a circular field of Reflex Blue.

Background color: White or Off-white

Single Color Reproduction

The Seal appears Reflex Blue or Black.

HHS Seal

HHS Seal

HHS Symbol

The Departmental Symbol is the key element in Department identification. The Symbol represents the American People sheltered in the wing of the American Eagle, suggesting the Department’s concern and responsibility for the welfare of the people.

This Symbol is the visual link which connects the graphic communications of all components and programs of the Department. It is the major design component for the Department Identifiers - the Department Logo, Seal, and Signatures.

The symbol can never be altered and must always be positioned with the eagle facing left.

It should never be reduced to a size of less than 1/4 inch in height.

symbol k.gif