This 2006 report, Tobacco Use Prevention Media Campaigns: Lessons Learned from Youth in Nine Countries, offers a look at some of the methods used in successful youth tobacco use prevention campaigns.

The report indicates that the most effective of these campaigns—

Are part of a comprehensive tobacco control program.
Include ads that provoke strong negative emotions, such as fear and anger.
Provide new information about health risks to smokers and nonsmokers.
Engage youth with youth-oriented graphics and testimonials.
Use multiple strategies and media channels.
Expose youth to messages over significant periods of time.

Page last reviewed 06/18/2007
Page last modified 06/18/2007

Content source: Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion

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