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CB04-FF.03 January 29, 2004
  Profile America
 
Valentine’s Day: February 14
 
One legend has it that Valentine’s Day originated to commemorate the anniversary of the death of St. Valentine, a Roman clergyman who was executed on Feb.14, about 270 A.D. for secretly marrying couples in defiance of the emperor. According to another, the holiday began as a Roman fertility festival. Americans probably began exchanging handmade valentines in the early 1700s. In the 1840s, Esther Howland (1828-1904), a native of Massachusetts, began to sell the nation’s first mass-produced valentines.

Candy is Dandy
1,040
Number of locations producing chocolate and cocoa products in 2001. These establishments employed 45,913 people. California led the nation in the number of such establishments (with 116) followed by Pennsylvania (with 107). <http://www.census.gov/Press-Release/www/releases/archives/business_ownership/000926.html>

616
Number of locations that produced nonchocolate confectionary products in 2001. These establishments employed 26,400 people.
<http://www.census.gov/Press-Release/www/releases/archives/business_ownership/000926.html>

3,839
Number of confectionery and nut stores in the United States in 2001. Often referred to as candy stores, they are among the best sources of sweets for Valentine’s Day.
<http://www.census.gov/Press-Release/www/releases/archives/business_ownership/000926.html>

24 pounds
Per capita consumption of candy by Americans in 2002; it is believed a large portion is consumed around Valentine’s Day. Candy consumption has actually declined over the last few years: in 1997, each American gobbled or savored more than 27 pounds of candy a year. <http://www.census.gov/industry/1/ma311d02.pdf>

Flowers
$410 million
The wholesale value of domestically produced cut flowers in 2002 for operations with $100,000 or more in sales. Among states, California was the leading producer, alone accounting for about two-thirds of this amount ($279 million). <http://www.usda.gov/nass/>

$56 million
The wholesale value of domestically produced roses in 2002 for operations with $100,000 or more in sales. Among all types of cut flowers, roses were a close second in receipts to lilies ($58 million). <http://www.usda.gov/nass/>

23,870
The number of florists nationwide in 2001. These businesses employed 125,116 people. <http://www.census.gov/Press-Release/www/releases/archives/business_ownership/000926.html>

Jewelry
29,780
Number of jewelry stores in the United States in 2001. Jewelry stores offer wedding, engagement and other rings, as well as other baubles, to lovers of all ages.
<http://www.census.gov/Press-Release/www/releases/archives/business_ownership/000926.html>

The merchandise at these locations could well have been produced at one of the nation’s
2,168 jewelry manufacturing establishments. The manufacture of jewelry was an $8.8 billion industry in 2001. <http://www.census.gov/Press-Release/www/releases/archives/business_ownership/000926.html> <http://www.census.gov/prod/2003pubs/m01as-1.pdf>

Romantic-Sounding Places
2
The number of places in the United States named Valentine. Valentine, Neb., was the more populous of the two, with 2,842 residents on July 1, 2002; Valentine, Texas, had just 185.
<http://www.census.gov/Press-Release/www/releases/archives/population/001118.html>

9
Number of places identified by the Census Bureau nationwide with “love” in their name. Loveland, Colo., was the most populous, with 55,273 residents in 2002. The others: Lovejoy, Ga., Loves Park, Ill.; Lovelock, Nev.; Love Valley, N.C.; Loveland, Ohio; Loveland Park, Ohio; Loveland, Okla.; and Lovelady, Texas.
<http://www.census.gov/Press-Release/www/releases/archives/population/001118.html>

Be Mine
2.3 million
Number of marriages that take place in the United States annually. That breaks down to nearly 6,200 a day. <http://www.cdc.gov/nchs/>

123,300
The number of marriages performed in Nevada during 2002. So many couples
“tie the knot” in the Silver State that it ranked fifth nationally in marriages, even though its total population that year was 35th. <http://www.cdc.gov/nchs/datawh/statab/unpubd/nvstab51.htm>
<http://www.census.gov/Press-Release/www/releases/archives/population/000456.html>

25.3 and 26.9
The estimated U.S. median ages at first marriage for women and men, respectively. The age for women is up 4.4 years in the last three decades. The age for men is up 3.6 years.
<http://www.census.gov/population/socdemo/hh-fam/tabMS-2.pdf>

52% and 56%
The percentages of American women and men, respectively, who are 15 and over and currently married. <http://www.census.gov/population/socdemo/hh-fam/cps2002/tabA1-all.pdf>

60%
Percentage of people 15 and over in Idaho who are currently married — the highest rate among states. New York has the lowest rate, 50 percent.
<http://www.census.gov/Press-Release/www/releases/archives/census_2000/001489.html>

68%
Percentage of people 15 and over in Naperville, Ill., who are currently married. Naperville, Gilbert, Ariz., and Plano, Texas, lead all places with 100,000 or more people.
<http://www.census.gov/Press-Release/www/releases/archives/census_2000/001489.html>

 
Following is a list of observances typically covered by the Census Bureau’s Facts for Features series:
Martin Luther King Jr. Day (Jan. 19)/
   African-American History Month (February)
Back to School (August)
Valentine's Day (Feb. 14) Labor Day (Sept. 6)
Women's History Month (March) Grandparents Day (Sept. 12)
St. Patrick's Day (March 17) Hispanic Heritage Month (Sept. 15-Oct. 15)
Asian Pacific American Heritage Month (May) Halloween (Oct. 31)
Older Americans Month (May) American Indian and Alaska Native Heritage
   Month (November)
Mother's Day (May 9) Veterans Day (Nov. 11)
Father's Day (June 20) Thanksgiving Day (Nov. 25)
The Fourth of July (July 4) The Holiday Season (December)
Anniversary of Americans With Disabilities
    Act (July 26)
 
   
 
Editor’s note: Some of the preceding data were collected in surveys and, therefore, are subject to sampling error. Questions or comments should be directed to the Census Bureau’s Public Information Office: telephone: (301) 763-3030; fax: (301) 457-3670; or e-mail: <pio@census.gov>.
 
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Source: U.S. Census Bureau | Public Information Office |  Last Revised: August 09, 2007