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| Communications Reference Guide > Chapter 6 |
There are a variety of documents that each office may use to communicate with a specific audience, including booklets, technical flyers (TechBriefs, report summaries, and product application notes), brochures, and fact sheets. Refer to chapter 4 and the GPO Style Manual for additional editing and style requirements.
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To communicate detailed summaries, achievements, and/or recommendations from research projects and programs.
Transportation managers, decisionmakers, and executives.
Usually fewer than 40 pages.
Publication types include guidebooks, executive summaries, and annual reports.
Full- or two-color cover with up to two-color text pages.
Design should include eye-catching graphics that illustrate the project.
Foreword signed by the office director and a standard disclaimer notice at the bottom.
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There are several types of flyers, including TechBriefs, Application/Technical Notes, and Product Briefs.
To summarize an experiment, TechBriefs provide results, data collected from analysis, or findings and recommendations.
To provide technical information and benefits about an FHWA product or research findings used by an FHWA customer.
To provide additional information on the availability of a product, product briefs provide concise technical information about the product.
Transportation managers and technical staff.
Two-color publication.
Usually two to six pages.
Signature colors assigned to RD&T offices and teams.
Standard information about the research program area and key resources.
Back matter information about availability, keywords, and distribution.
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To create awareness or attract interest in a specific project or program, brochures communicate the benefits of a research, technology, or service.
Transportation decisionmakers, senior executives, managers, and technical staff.
Two-color or full-color publication.
Visually appealing graphics and layout attract awareness and interest in a subject area.
Brochure may provide information or a call to action that asks the reader to act in some manner for additional information, a service, or participation in a program.
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To provide concise, factual information about a specific topic such as a facility, laboratory, technology, or expertise.
Transportation decisionmakers, managers, technical staff, and students.
Concise, informative, two pages (one page back and front).
Usually one or two colors.
Text and graphic layout have a similar design, if part of a series.
Do not submit second-generation or previously printed materials as graphics. Do not use correction fluid, tape, photocopies, or artwork that is fuzzy, dark, or faded. Refer to "Attachment 3—Designing and Formatting Your FHWA Publication," in the FWHA Publications and Printing Handbook. Do not submit CAD drawings; export them to a .jpg or .tif format.
| Chapter 5—Preparing a Research Report |
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