Photo: PA Consulting/Jessica West
A student presents her group's representation of Vorukh's drinking water supply.
“I liked the campaign ideas. It gives you actual information and tips on how to save water and use it wisely. It made me excited to go home and start using water rationally and also teach my family and friends how to do it.”
- Farid Salimbayev, a 15-year old student in Vorukh
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Results
In Vorukh, 140 children between the ages of seven and fifteen, along with their teachers and community leaders, are enthusiastically involved in Uzbekistan’s battle for water efficiency. This campaign is also active in seven other communities where the issue of water is especially volatile: Tashkent, Fergana, Samarkand, Navoi, Bukhara, Urgench, and Nukus.
The broader campaign includes country-wide public service announcements on TV and radio. It also includes training manuals for schoolteachers with information and activities on the economic and ecological significance of water, to help continue water educational activities throughout the school year.
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