2002 NAICS Definitions

541840 Media Representatives

This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.

Cross-References. Establishments primarily engaged in--

• Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies; and
• Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies.

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No change 1997 to 2002

2002 NAICS to 1987 SIC

1997 Economic Census

Bridge Between 1997 NAICS and SIC

2002 NAICS	1997 NAICS	1987 SIC	Corresponding Index Entries
541840	541840	7313	Advertising media representatives (i.e., independent of media owners)
541840	541840	7313	Magazine advertising representatives (i.e., independent of media owners)
541840	541840	7313	Media advertising representatives (i.e., independent of media owners)
541840	541840	7313	Media representatives (i.e., independent of media owners)
541840	541840	7313	Newspaper advertising representatives (i.e., independent of media owners)
541840	541840	7313	Publishers' advertising representatives (i.e., independent of media owners)
541840	541840	7313	Radio advertising representatives (i.e., independent of media owners)
541840	541840	7313	Television advertising representatives (i.e., independent of media owners)

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