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BUSINESS INFORMATION
Red Flag: Bogus Weight Loss Claims Brochure
[PDF]
Deception in Weight-Loss Advertising Workshop
November 19, 2002
Screening Advertisements: A Guide for the Media
Fraudulent ads cost publishers and broadcasters, legitimate advertisers and direct marketers, and
consumers millions of dollars each year. Government agencies and self-regulatory groups can step in
once the law has been violated, but only the media can stop false ads before they’re disseminated.
[PDF]
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