Partner Marketing Resources

ENERGY STAR offers tools to help consumers save energy, money, and protect the environment by choosing ENERGY STAR. Use these tools to complement your existing marketing efforts around ENERGY STAR qualified products.

• Building Blocks: Individual art components that allow you to create your own ENERGY STAR marketing materials, or use as stand-alone pieces.
• Marketing Templates: Customizable templates that incorporate the ENERGY STAR qualified product(s) and messaging your company wants to feature.

Building Blocks

• ENERGY STAR Marks
  Use these logos on products/packaging/signage to identify your partnership with ENERGY STAR and to promote energy-efficient products.
• ENERGY STAR Graphics
  Use the ENERGY STAR graphics to “tagv” your marketing materials with the appropriate messaging, look and feel.
• Environmental and Lifestyle Images
  Use these attractive, colorful photographs to communicate the benefit of a clean environment and the home comfort offered by ENERGY STAR.
• Product Images
  Customize your marketing materials with these generic product images.

Back to Top

Marketing Templates

• Print Ads
  Place these ads in consumer and industry publications or incorporate them into your own internal company publications.
• Newspaper Ads
  Place these ads in newspapers or your own black and white internal company publications, such as circulars and bag stuffers.
• Direct Mail Inserts/Postcards
  Customize these direct mail pieces for employee or customer mailings, including bills or employee payment stubs.
• Static Clings
  Display these on ENERGY STAR qualified products in your store, such as appliances or home electronics, or place them on your store window or door to let customers know you carry ENERGY STAR.
• Hang Tags
  Tag your products, such as fixtures and ceiling fans with these hang tags to identify them as ENERGY STAR qualified.
• Door Hanger
  Home service providers can customize this door hanger to promote ENERGY STAR qualified products at the home.
• Radio Scripts
  These radio scripts are designed as 30 second or 15 second spots that can be customized with your message.
• Brochures
  Use these product brochures to educate customers about ENERGY STAR in your store, at events, or through the mail.
• Web Materials
  Use these web materials to promote ENERGY STAR through your Web site or via email.

Back to Top