Indonesia Market of the Month

Market of the Month – Indonesia

Introduction: Why Indonesia?

Recent Activities

Market Overview

Market Challenges

Key Economic Indicators for 2007

Market Opportunities

Best Prospects

Market Research on Indonesia

Contact Us Now!

Links

Introduction: Why Indonesia?

With a population of over 230 million, Indonesia is the world's fourth largest country – providing endless opportunities for U.S. companies looking to do business in the Southeast Asia region:

Indonesia's GDP is growing at over 6 percent annually.

Indonesia has by far the largest economy in Southeast Asia.

Indonesia is the world's third largest democracy, with a thriving open economy.

Indonesia ranks number five worldwide in export success stories and number one in Southeast Asia.

In addition, commercial travel and business opportunities in Indonesia are now easier and more accessible than ever. On May 23, 2008, Ambassador Cameron R. Hume announced that the U.S. government's travel warning on Indonesia had been lifted - effective immediately. This announcement benefits commercial travel and allows the increase of sales opportunities for American firms. In his announcement, Ambassador Hume commended "the improvements made by Indonesia in its current security situation."

As reported by the Economist in May 2008, Indonesia is attracting tremendous attention from Asian firms. As the Indonesian economy expands, its vibrant regional autonomy offers new avenues for investment access and sales opportunities, while locally produced commodity prices soar. The news reports that the queue of Asian companies in Indonesia “reads like a ‘Who's Who’ of global industrialists.”

Indonesia’s internal growth continues to fuel consumer demand and American products and services have great appeal – as illustrated by the arrival of multiple U.S. franchises such as A&W, Starbucks, Dunkin Donuts and Serta.

Indonesia continues to progress in managing its high growth and increasing lifestyle demands. The Indonesian stock market achieved record performance and finished the year as the third top performer in Asia, increasing domestic wealth and confidence.

On the social front, Indonesia was among the top three best performers worldwide in improving its business environment, as measured by the Global Peace Index published on May 20, 2008. As Sir Moody Stuart, chair of Anglo American and the United Nations Global Compact Foundation explained, investment and business benefit from more peaceful environments.

Growth and stability have become one of the benchmarks for market opportunities. Indonesia’s steady and sharp progress in these areas means American firms can look to this populous market in Southeast Asia as an integral part of their export expansion.

Recent Activities

On May 22, 2008, Commercial Service (CS) Jakarta and the Business Software Alliance (BSA) jointly organized a software copyright infringement seminar for Indonesian public prosecutors. Approximately fifty public prosecutors from five Jakarta districts of the High District Attorney and Attorney General’s office attended the event, which was held at CS Jakarta. The workshop was designed to train public prosecutors in order to encourage them to enforce laws against pirated software.

The full-day workshop was opened by U.S. Chargé d’ Affaires John A. Heffern:

“Piracy, counterfeiting and the theft of intellectual property assets pose a serious threat to researchers and creative industries in Indonesia, and throughout the world,” said Heffern. “Protecting intellectual property is the key to building a vibrant creative community at home, and to protecting Indonesia’s reputation as a reliable supplier and serious market player.” 

The event was widely promoted to the Indonesian media by the Embassy’s public affairs section. Over 20 journalists attended the press conference held in conjunction with the event. The event generated numerous articles in Jakarta newspapers, highlighting the U.S. Commercial Service’s role in training Indonesian prosecutors to battle piracy. 

Market Overview

In 2007 Indonesia’s GDP expanded at 6.3 percent, the fastest pace since the 1998 fiscal crisis.  A slowdown in the global economy is expected to cause Indonesia’s real GDP growth to slow slightly in 2008, to 6.1 percent, despite strong domestic demand.

Economic reforms will slow as the 2009 parliamentary and presidential elections approach.  Although President Yudhoyono retains strong public support, his administration needs to speed up the decline in poverty and unemployment rates in order to establish a strong platform for reelection in 2009.

After two years of debate, the Indonesian Parliament finally approved the new Investment Law in March 2007.  Compared to the previous law, the new legislation is friendlier to foreign investors, addressing key issues such as land rights.  The law's "negative list," however, restricts foreign ownership in a number of sectors.

Realized direct foreign investment in Indonesia grew strongly in 2007, to over $9 billion through October, up from $6 billion the previous year.  Major sectors for investment were transport, storage, communication, chemical and pharmaceutical, and food.  Major investor countries were Singapore, United Kingdom, Japan, Taiwan and South Korea.

Indonesia’s security situation has improved, with no terrorist bombings in the country in 2006 and 2007.  Although terrorist cells continue to operate, the government has made vigorous and effective efforts to eliminate them.

Market Challenges

The new Negative Investment List announced in 2007 closed 23 types of business to foreign and domestic investment; reserved 43 sectors for small and medium-sized enterprise (SME) investment and 33 sectors for partnership; and opened 98 sectors to foreign investment.  In total, 11 sectors became more restrictive for foreign investment, including telecommunications and insurance.

Although the current administration has taken steps to tackle corruption, it continues to be endemic.  Continuing allegations of high-level corruption, especially in the judiciary, point to the need for continued reform and implementation of good governance practices.  Far more effective mechanisms are needed to enforce commercial, criminal and administrative laws, which currently afford little actual protection to foreign investors.

Indonesia’s infrastructure continues to be inadequate, as very little new investment has flowed into the sector.  Poor roads, ports, and power supplies continue to hamper growth.

Although the Indonesian government has steadily improved the regulatory and legal framework for the protection of intellectual property rights (IPR), poor enforcement of laws governing IPR continues. For example, U.S. industry maintains that over 90 percent of all CDs (audio, film, software) sold in Indonesia are pirated.

Key Economic Indicators for 2007

Population: 237,512,355 (July 2008 estimated)

GDP (purchasing power parity): US$ 845.6 billion (est.2007)

GDP (official exchange rate): US$ 410.3 billion (est.2007)

GDP real growth rate: US$ 6.1 percent (est.2007)

GDP Per capita: US$ 3,400 (est.2007)

Inflation (CPI): 6.3 percent (est.2007)

Investment (gross fixed): 23.6 percent of GDP (est.2007)

Unemployment: 9.7 percent (est.2007)

Market Opportunities

Sector Opportunities. Assuming significant progress on economic and investment law reforms, opportunities should flourish in the telecommunications, transportation, oil and gas, electric power, water treatment and sanitation, and engineering sectors.

Infrastructure. Large infrastructure and reconstruction projects should drive increasing demand for all types of construction machinery and building materials.

Increased security. The police and other government entities are improving their capabilities to deal with the terrorist and crime threats by procuring sophisticated security equipment and services for airports, ports and tourist destinations.

Climate. Indonesia's tropical climate makes disease control particularly challenging, creating a good market for medical and laboratory equipment and pharmaceuticals.

Best Prospects. Other "best prospects" for American business in Indonesia include aircraft and parts, computer and peripherals, industrial chemicals, retail, medical equipment and supplies, and food and business service franchising.

See detailed information on specific industry sector opportunities.

Best Prospects

The best prospect sectors for U.S. exports and investment for 2008 are:

Aircraft and parts

Education and training

Electrical power systems

Environmental technologies

Franchises

Health food supplements

Industrial chemicals

Medical Equipment and supplies

Oil and gas equipment and services

Retail

Telecommunications equipment and services

Cotton

Soybeans

Consumer ready to eat foods

Wheat

Market Research on Indonesia

Plan your market entry the right way – use market research to learn your product’s potential in Indonesia, the best prospects for success and Indonesia’s business practices before you begin. For more information, please visit the Market Research1 section of this website.

Contact Us Now!

U.S. Commercial Service Indonesia
Wisma Metropolitan II, 3rd Floor
Jl. Jendral Sudirman Kav. 29-31
Jakarta 12920 - Indonesia
T. (62-21) 526 2850
F. (62-21) 526 2855 / 59
E. Jakarta.Office.Box@N0SPAM.mail.doc.gov2
W. http://www.buyusa.gov/indonesia/en3

Box 1, Unit 8129
FPO AP 96520-8129

To know more, download this Consider Indonesia brochure.

tp://www.buyusa.gov/style/graphics/link_doc.gifConsider Indonesia Brochure (PDF, 452KB)

Links

1. http://www.export.gov/mrktresearch/index.asp

2. mailto:Jakarta.Office.Box@mail.doc.gov

3. http://www.buyusa.gov/indonesia/en

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