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Volume 5, Issue 4
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Communication: Playing an Integral Role in Cancer Prevention, Screening and Treatment
Reported by Dorie Hightower
October 5, 2005
When it comes to their health, people have distinctive ways of making decisions, understanding their individual risks, and carrying out recommended screening, treatment and follow-up regimens. Behavioral scientists are learning that in order to overcome the cognitive, emotional, and practical barriers to effective healthcare, doctors need to recognize their patients’ individual information-processing styles and adjust their communication styles accordingly.
Communication: Playing an Integral Role in Cancer
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Related Article
The Health Information National Trends Survey (HINTS)
Reported by Lynette Grouse
October 5, 2005
In the past, patients relied on their health care providers for information and guidance on new medications and therapies. Today, patients come to their physician's office armed with a handful of newspaper articles and computer printouts of the latest medical advances and treatments. Americans are increasingly using the Internet and all types of media to seek health information. The need to provide effective cancer-related information in this dynamic environment is challenging the mission of health care communicators.
The Health Information National Trends Survey
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