Fetching New Sales – Massachusetts Pet Food Company Secures New Distributor in Singapore

The Company

Old Mother Hubbard, founded in 1926, is a leader in the natural pet food industry with a strong reputation for product quality and innovation. The company’s flagship brands include baked dog biscuits and gourmet treats as well as natural dog and cat foods, treats and supplements.

The Business Challenge

Until 2006, Old Mother Hubbard sold to only one international market: Canada. To take further advantage of potentially lucrative export opportunities, the company turned to Commercial Service Boston for assistance in identifying prospective markets and securing introductions to potential distributors that could represent its products.

The Solution

Through a series of meetings and market research, our Boston trade specialists helped the firm narrow the list of prospective markets. Using our matching service, Old Mother Hubbard representatives met with several potential distributors in Singapore — all prescreened by the Commercial Service — and the firm received key contact information on local pet and organic food stores. Company representatives visited many of these stores, often accompanied by a commercial specialist.

The Result

As a result Old Mother Hubbard located and appointed a distributor for Singapore.

“The Gold Key Service was invaluable in helping our company accelerate plans for exporting to Singapore. I met with many potential distributors and was provided with relevant market intelligence that helped us quickly determine who would be best to partner with in Singapore.” Michael Cole, International Distribution Manager, Old Mother Hubbard

With its network of offices across the United States and in more than 80 countries, the U.S. Commercial Service of the U.S. Department of Commerce's International Trade Administration utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. For more information, visit www.export.gov.