MEDIA ADVISORY Contact: Jennifer Rankin Byrne or Ruth Nybold Phone: (571) 272-8400 or Jennifer.rankin_byrne@uspto.gov or Ruth.Nyblod@uspto.gov

April 08, 2008 #08-15

USPTO Celebrates Trademarks National Trademark Expo to be held at USPTO’s Alexandria Campus April 10-12 Washington, D.C. – U.S. Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO) Jon Dudas will formally open the National Trademark Expo on Thursday, April 10. Joining Under Secretary Dudas will be Alexandria Mayor William D. Euille, Smokey Bear, the Pillsbury Doughboy®, Sprout® and other iconic trademarked characters. Also on hand will be Anson Williams, who played “Potsie” on the 1970s TV series, “Happy Days.” His firm Starmaker Products is an exhibitor at the Expo. Twelve other corporate exhibitors including Microsoft®, Owens-Corning®, Burberry®, Callaway Golf® and NASCAR® will provide exciting interactive displays that illustrate the vital role trademarks play in the global economy. The Expo also will highlight the Federal Government’s efforts to combat counterfeit goods, which costs America billons of dollars each year. The Expo is free, fun, and informative for the whole family. WHO:     Speaking at 10:00 a.m., Thursday City of Alexandria Mayor William D. Euille Under Secretary of Commerce for Intellectual Property Jon Dudas Commissioner for Trademarks Lynne Beresford For a complete list and description of the exhibits, see: http://www.uspto.gov/main/homepagenews/2008mar31a.htm. WHAT:    National Trademark Expo WHEN:    Opening ceremony – Thursday, April 10, at 10:00 a.m.                Expo is open from 10:00 a.m. to 6:00 p.m., Thursday - Saturday WHERE:  USPTO campus, atrium of the Madison building, 600 Dulany Street, Alexandria, Va. ###