Title: Ashes to ashes

Sound Effect: Man walking through rubble, over ashes, throughout.

MAN: (Talking through a firefighter’s air pack throughout.) I know it’s tough to hear me with this firefighters air pack on, but it’s the only way I can be in this smoldering pile of ashes that used to be my office. 

Sound Effect: exhale through mask

MAN: And I could get in trouble, but I thought by doing this maybe you won’t make the same mistake I did. Especially since at least one in four businesses that suffer this type of loss never reopen. So, here goes.

Sound Effect: exhale through mask

MAN: Just three days ago we sat in this melted wreck of what used to be a conference room talking about how good things were.
 
MAN: Over there was the tech room. Those scorched servers held terabytes of information, including our expansion plans.

Sound Effect: exhale through mask

MAN: The fire is bad enough, but the water damage really gets me. Look, floating in this puddle is an article describing us as visionaries. 

MAN: I should’ve done our disaster plan, but with everything else going on, I just didn’t see this coming.

Sound Effect: exhale through mask

MAN: Visionaries, huh? Well, the good news is, at least the ashes can’t burn down.


Announcer: There’ll always be a few fires to put out around the office. Unless it’s not around anymore. But when you have a disaster plan, you can recover, adapt and stay in control. Go to ready.gov and make your company’s plan. Ready.gov. It’s never too late to protect your business until it is. Brought to you by the US Department of Homeland Security and the Ad Council.