Community-Based Demonstration Projects

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Sixteen community-based demonstration projects (CDPs) throughout the United States worked in coordination with the U.S. Department of Health and Human Services’ Office on Women's Health and the Advertising Council to implement the National Breastfeeding Awareness Campaign on a local level. The CDPs attempted to build self-efficacy by working to educate women about the benefits of breastfeeding, empower them to choose to breastfeed, and create awareness that breastfeeding is normal, desirable, and achievable.

The CDPs:

• Ensured that breastfeeding mothers have access to comprehensive, up-to-date and culturally tailored lactation services provided by trained physicians, nurses, lactation consultants and nutritionists/dietitians; Developed breastfeeding education for women, their partners and other significant family members during the prenatal and postnatal periods; Established family and community programs that enable breastfeeding continuation when women return to work in all possible settings; Developed social support and information resources for breastfeeding women such as hotlines, peer counseling, and mother-to-mother support groups;

• Encouraged fathers and other family members to be actively involved throughout the breastfeeding experience.

National Breastfeeding Awareness Campaign Community Based Demonstration Projects Contact List:

Birmingham, Alabama
Marguerite Gorman, RD, IBCLC
Patty Landry, RN, IBCLC
Children’s Health System
1600 7th Ave., South
Birmingham, Alabama 35242
Tel: 205-939-6268
Fax: 205-939-6063
marguerite.Gorman@chsys.org
patricia.landry@chsys.org

Boston, Massachusetts
Barbara L. Philipp, MD, IBCLC
Boston University School of Medicine
Division of General Pediatrics
Maternity Building, 4th Floor
91 East Concord Street
Boston, MA 02118
Tel: 617-414-4233
Fax: 617-414-6191
bobbi.philipp@bmc.org

Anne Merewood, IBCLC
Director of Lactation Services
The Breastfeeding Center
Boston Medical Center
Menino Pavillion
850 Harrison Ave., ACC5/Pediatrics
Boston, MA 02118
Tel: 617-414-6455
Fax: 617-414-2662
anne.merewood@bmc.org

Camden, New Jersey
Chris Mulford, RN, IBCLC
Coordinator, Southern NJ Perinatal Cooperative
WIC Breastfeeding Initiative
Women's & Children's Services
435 Hurffville-Cross Keys Road
Turnersville, NJ 08012
Tel: (856) 582-3095
Fax: (856) 582-3090
c.mulford@kennedyhealth.org

Lori Feldman-Winter, MD, IBCLC, FAAP, FABM
Chief, Division of Adolescent Medicine
Associate Professor of Pediatrics
Children's Regional Hospital at Cooper
E & R Building, 3rd Floor
101 Haddon Avenue
Camden, NJ 08103
Tel: 856-757-7729
Fax: 856-968-9598
Pager: 856-968-7243 #3557
winterlb@umdnj.edu

Chicago, Illinois
Sue Aberman, CNP, MS IBCLC
UIC Breastfeeding/Lactation Service
University of Illinois Medical Center at Chicago
1740 West Taylor Street, Room 4120 West
Chicago, Il 60612
Tel: 312-413-0233
Fax: 312-413-8515
saberman@uic.edu

Kansas City, Missouri
Susan S. McLoughlin, MSN, RN, CPNP
Executive Director
Maternal and Child Health Coalition of Greater Kansas City
6400 Prospect, Suite 216
Kansas City, MO 64132
Tel: 816-283-6242
Fax: 816-283-0307
smcloughlin@mchc.net
Website: http://www.mchc.net

Charlene Burnett, BSN, IBCLC
Project Coordinator
Charlene.burnett@tmcmed.org

Knoxville, Tennessee
Marcie Singleton, MS, RD, LDN, IBCLC
Lee Murphy, MS, RD, LDN
East Tennessee Breastfeeding Coalition
140 Dameron Avenue
Knoxville, TN 37917
Tel: 865-215-5052
Fax: 865-215-5066
Marcella.singleton@knoxcounty.org
Lee.Murphy@knoxcounty.org

Los Angeles, California
Karen Peters, MBA, RD, IBCLC
Breastfeeding Task Force of Greater Los Angeles
1821A Speyer Lane
Redondo Beach, CA 90278
Tel: 310-374-1012
Fax: 213-596-5776
kpeters@breastfeedla.org
www.breastfeedla.org

New Orleans, Louisiana
Jeanette Magnus, MD, PhD
Meshawn Tarver
Tulane Xavier National Center of Excellence in Women's Health
1440 Canal Street, New Orleans, LA 70112
Tel: 877-587-2181
Fax: 504-988-4657
jmagnus@tulane.edu
mtarver@tulane.edu

Philadelphia, Pennsylvania
JoAnne Fisher, Executive Director
Bette Begleiter, Deputy Executive Director
Letty Thall
Maternity Care Coalition
2000 Hamilton Street
Suite 205
Philadelphia, PA 19130
Tel: 215-972-0700
Fax: 215-972-8266
lthall@momobile.org
bbegleiter@momobile.org
Joanne@momobile.org

Portland, Oregon
Amelia Psmythe, Project Director
Dixie Whetsell, MS, IBCLC
Nursing Mothers Council of Oregon
16409 SW Division, Suite 216—116
Portland, OR 97236
Helpline in Portland, OR 503-282-3338
Helpline in Vancouver, WA 360 750 0656
Private for Amelia 503-287-1084
Private for Dixie 503-236-9434
Fax: 503-280-5123
Amelia@nursingmotherscounsel.org

Providence, Rhode Island
Erin Dugan, MPH
Breastfeeding Coordinator
RI Department of Health
3 Capitol Hill, Room 302
Providence, RI 02908
Tel: 401-222-1380
Fax: 401-222-1442
ErinD@doh.ri.state.us

Becky Bessette, MS, RD
Rhode Island Department of Health/WIC Chief
3 Capitol Hill, Room 302
Providence, RI 02908
Tel: 401-222-4604
Fax: 401-222-1442
beckyb@doh.state.ri.us

Pueblo, Colorado
Mary Lou Howard, RN
Parkview Medical Center
400 W. 16th Street
Pueblo, CO 81003
Tel:719-584-4000
Fax: 719-595-7157
mlhoward@ris.net

Puerto Rico
Yvette Piovanetti, MD, FAAP, FABM
Carmen Cabrer, IBCLC
PO Box 16554
San Juan, Puerto Rico 00908-6554
Tel: 787-723-8347
787-721-2160 x 3454
Fax: 787-723-2846
ypiovane@caribe.net
prlacta@hotmail.com (Carmen)

San Francisco, California
Joanna Laffey
UCSF Women’s Health Resource Center
2356 Sutter Street
First Floor
San Francisco, CA 94143-1750
Tel: 415-885-3796
Fax: 415-353-9580
Joanna.Laffey@ucsfmedctr.org

Washington, DC
Richetta Webb
Cheryl Harris
2100 Martin Luther King Blvd, Suite 409
Washington, DC 20020
Tel: 202-645-5663
Fax: 202-645-0516
cheryli.harris@dc.gov
Richetta.webb@dc.gov

Kathi Barber, CLEC
Executive Director
African American Breastfeeding Alliance
940 Madison Avenue
Baltimore, MD 21213
Tel: 410-225-2006
Fax: 410-225-2017
aaba@att.net

Current as of October 2005