Introducing: Be Food Safe

Research findings by the Partnership for Food Safety Education reveal that despite the fact that a majority of adults feel confident they understand and follow food handling procedures, a sizeable number do not consistently follow certain safe food handling practices.

Some examples:

Only about 15% of people consistently use a food thermometer. Using a food thermometer is important — you can't tell food is cooked safely by how it looks.

Suppliers

As a food or consumer products company you should consider joining with the more than 40 leading retailers that have already licensed Be Food Safe for in-store programming. 

In Partnership testing of the platform, 70% of people surveyed said seeing the Be Food Safe logo on food products and in-store makes them feel more positive about the manufacturer or store.

Retailers

Over 75% of shoppers believe food-related illness is a serious threat to their health. Many believe the threat is greater today than in the past.

In a recent survey by the Food Marketing Institute (FMI), shoppers saying they were mostly or completely confident in the food safety provided by the industry dropped 16 percentage points from 2006 to 2007.