USAID/Guatemala Branding Guidelines

Found in the most remote corners of the globe, the USAID handclasp is one of the best known U.S. emblems throughout the world. It has become a symbol of the long history of the United States aiding those in need.

USAID's framework legislation, the Foreign Assistance Act of 1961, as amended, section 641, requires that all programs under the Foreign Assistance Act be identified appropriately overseas as “American Aid.”

For more than a year, the Agency has been leading a branding campaign to ensure that the American people are credited for the foreign assistance they finance. Our new tagline clearly communicates our aid is “From the American People.”

The Agency has separate and different branding policies and marking requirements for our implementing partners: one for Acquisition Awards to contractors, and one for Assistance Awards to organizations receiving grants and cooperative agreements. (See: USAID Branding: USAID Graphic Standards)