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Public Health
Seattle & King County
401 5th Ave., Suite 1300
Seattle, WA 98104

Phone: 206-296-4600
TTY Relay: 711

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Home » Overweight Prevention Initiative » TV Reduction

TV Reduction

Live outside the box: Everything is more fun when it’s real!

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Benefits of reducing TV and screen time
Live Outside the Box tv screen
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2006 television reduction campaign
green square bullet Campaign materials: Toolkits, posters and PSA
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Television and health resources
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Parents and caregivers resources

Benefits of reducing TV and screen time

As parents, childcare and health care providers, you have influence over the amount of television the children in your care are able to watch. Watching television, including movies and video games, takes time away from the physical activity that kids need every day to be healthy and happy.

Children who are physically active are less likely to be overweight, are sick less often, do better in school, sleep better, and are less likely to feel sad, depressed, or stressed. Adults experience many of these same benefits.

The more time a child spends watching TV, the greater chance he or she has of becoming overweight. Overweight children face many health problems, such as type 2 diabetes, high blood pressure, respiratory (breathing) problems, trouble sleeping, and depression.

Watching too much TV can not only keeps kids sedentary instead of active, but kids also see about 40,000 ads on TV each year, most of which are for candy, cereal and fast food. These ads pressure kids to choose unhealthy foods to eat.

2006 television reduction campaign

A public education campaign launched in 2006 by Public Health - Seattle & King County informs families about how television viewing can impact kids’ health, provides activities families can do together instead of watching TV, and offers strategies parents and caregivers can use to reduce the amount of TV viewed in their homes.

The campaign includes radio PSAs, a series of posters, and the “Live outside the box” toolkit in English and Spanish. Download materials below.

Campaign materials: Toolkits, posters and PSA

“Live outside the box” toolkit (PDF)

orange bullet Facts about television and health
orange bullet A tool to assess how much television families are really watching
orange bullet A “Live outside the box” challenge to go “No TV for a Week!”
orange bullet Alternatives to watching television, including 25 indoor activities, 25 outdoor activities, and fun, easy recipes for families
Posters (PDF)
Public Service Announcement

speaker icon Listen to our Public Service Announcement to be aired on KUBE FM (MP3 format)

Television and health resources

Most kids in the United States watch 20 to 30 hours of television every week, or about 3 to 4 hours a day. In a year, the average kid spends 900 hours in school and nearly 1,023 hours in front of a TV. That’s 1,023 hours that your family could spend together playing, riding bikes, reading, or having fun with friends!

For more information on how television can impact kid’s health, visit:

American Academy of Pediatrics:

Kaiser Family Foundation:

Resources for Parents and Caregivers

For more information on fun activities kids and families can do without TV, visit:

watch this!

Television and its effect on children - birth to three:
What does current research suggest?

Updated: Thursday, June 07, 2007 at 04:55 PM

All information is general in nature and is not intended to be used as a substitute for appropriate professional advice. For more information please call 206-296-4600 (voice) or TTY Relay: 711. Mailing address: ATTN: Communications Team, Public Health - Seattle & King County, 401 5th Ave., Suite 1300, Seattle, WA 98104 or click here to email us.

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