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'Trust, love condoms': an HIV education campaign based on survey data on men in relationships with men in New Zealand.

Worth H, Ewing T; International Conference on AIDS.

Int Conf AIDS. 1998; 12: 903 (abstract no. 43282).

Institute for Research on Gender, University of Auckland, New Zealand.

ISSUE: A high level of unprotected anal intercourse amongst men in relationships with men in New Zealand, and no previous specific HIV education campaigns targeting this group. PROJECT: 'Male Call/Waea Mai, Tane Ma' was a New Zealand-wide telephone survey of men who have sex with men. Undertaken by the New Zealand AIDS Foundation research team, it recruited 1852 respondents. Of these 741 men were in an intimate relationship with another man of at least six months duration. The data showed that 46% of the men who had anal sex had never used a condom with their regular partner in six months prior to the survey. RESULTS: The data on men in relationships indicated a need for a focused HIV education campaign. After considering other approaches to this problem, such as "Negotiated Safety", NZAF educators developed a multi-media campaign which aimed to increase the number of men using condoms with their regular partner. The strategy was entitled ... 'Trust, Love Condoms'. Strategies employed included television, radio, a glossy magazine, print advertisements, condom packs and a website. A nation-wide TLC roadshow reached both Gay men in relationships and health professionals who work with Gay men. The TLC campaign created enormous interest. NZAF was unable to meet unexpectedly high demand for resources. For example, in the first weekend of the campaign 5,000 magazines and condom packs were distributed and 500,000 plus viewers saw the television coverage. LESSONS LEARNED: There is a need for HIV education campaigns to be based on locally-based research. It is also important to have a close working relationship with a research team. Targeted, high-impact short-term campaigns appear to be extremely effective.

Publication Types:
  • Meeting Abstracts
Keywords:
  • Acquired Immunodeficiency Syndrome
  • Condoms
  • Data Collection
  • Demography
  • Educational Status
  • HIV Infections
  • HIV Seropositivity
  • Homosexuality
  • Homosexuality, Male
  • Humans
  • Love
  • Male
  • Negotiating
  • New Zealand
  • Sexual Behavior
  • Teaching
  • education
Other ID:
  • 98404913
UI: 102231448

From Meeting Abstracts




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