Kates A, Mendiola R; National HIV Prevention Conference (2003 : Atlanta, Ga.).
Abstr Book 2003 Natl HIV Prev Conf July 27 30 2003 Hyatt Regency Atlanta Hotel Atlanta Ga Natl HIV Prev Conf 2003 Atlanta Ga. 2003; abstract no. MP-111.
SUMA Partners, Houston, TX
ISSUE: In 2001, City of Houston Department of Health and Human Services devised a unique approach designed to maximize the overall impact of Cover Up throughout Houston. Based on the Centers for Disease Control's (CDC) definition of CLI (CLIs are designed to target specific populations that have identified shared risk behaviors for HIV infection and also may be defined by race, ethnicity, gender, sexual orientation and/or locations. Their purpose is to provide information and education regarding behavior modification, healthy skills building and influencing community norms), the City created a community level intervention that would enhance the overall effectiveness of the condom distribution.SETTING: 1. The City of Houston created a structure encompassing Social Marketing, Health Communication, Media and PR, Grassroots Buy-In, Community Engagement by Gatekeepers (business owners) the Target Population (Latino Youth 18-24) and the general community, Interventions including condom distribution, referrals, testing, and other services. 2. Project Cover Up/Cubrete developed customized approaches to target Latino Youth ages 18-24 in two zip codes PROJECT: Cover Up/Cubrete has broken new ground in HIV/AIDS prevention in the following ways: Cover Up/Cubrete transformed from a condom distribution program (in isolation) into a true comprehensive marketing campaign. The City of Houston created cooperative relationships amongst 4 service providers, each with a special expertise in one or more aspects of HIV/AIDS prevention. The presentation will highlight some of the key successes of this Community Level Intervention (CLI) and will offer a Formula for Success for migrating lessons learned to other at risk populations throughout the country.RESULTS: 1. The Project Cover Up/Cubrete CLI has developed the foundation for the design the elements of a successful Community Level Intervention-based condom distribution programs. 2. The Project Cover Up/Cubrete CLI has defined specific success factors for engagement at all levels of the community: Latino youth, Gatekeepers, Community members, Community leaders, Community service providers. 3. The Project Cover Up/Cubrete CLI has devised a unique methodology for measuring the impact of a Community Level Intervention within the communityLESSONS LEARNED: The following are the specific lessons learned related to Project Cover Up/Cubrete: 1. A Community Level Intervention (CLI) structure maximizes the impact of each individual service or intervention that is part of the CLI. The formula 1 + 1 + 1 + 1 > 4 describes the perceived added value to the Latino Youth community in Spring Branch based on the CLI design. 2. The key to the successful implementation of a Community Level Intervention model requires four key elements. Examples of each of the following will be presented.
Publication Types:
Keywords:
- Acquired Immunodeficiency Syndrome
- Adolescent
- Demography
- HIV Infections
- HIV Seropositivity
- Health Services Needs and Demand
- Hispanic Americans
- Humans
- Marriage
- Models, Biological
- Population
- Research Design
- Sexual Behavior
- methods
- organization & administration
Other ID:
UI: 102261874
From Meeting Abstracts