Last Update: 02/23/2007 Printer Friendly Printer Friendly   Email This Page Email This Page  

Milk Matters Campaign
What is the Milk Matters campaign?
Milk Matters is a public health education campaign to promote calcium consumption among tweens and teens, especially during the ages of 11 to 15, a time of critical bone growth.

Although the consequences of low calcium consumption may not be visible in childhood, the NICHD recognizes lack of calcium intake as a serious and growing threat to the health of young people later in life.

Why are teens and tweens at risk for weak bones?
Young people are at risk for weak bones because they aren't getting the 1,300 mg of calcium each day that they need during this critical time. The tween and teen years are critical for bone development because this is when most bone mass accumulates.
  • In the years of peak skeletal growth, teenagers get more than 25 percent of their adult bone.
  • By the time teens finish their growth spurts around age 17, 90 percent of their adult bone mass is established.

Following the teen years, bones continue to increase in density until a person is about age 30.

Calcium is critical to building bone mass to support physical activity throughout life and to reduce the risk of bone fractures, especially those due to osteoporosis.

Why are milk and other dairy products important for bone health?
Our bones need calcium to grow and stay strong. They especially need calcium during the teen and tween years when bones are growing the fastest and gaining strength for later in life.

Although calcium is found in a variety of foods, low-fat and fat-free milk and other dairy products are great sources of calcium because they have so much of it. Tweens and teens can get most of their daily calcium from 3 cups of low-fat or fat-free milk, but they also need additional servings of calcium to get the 1,300 mg necessary for strong bones.

Other reasons low-fat and fat-free milk and dairy products are great sources of calcium include:

  • Low-fat and fat-free milk has lots of calcium with little or no fat.
  • The calcium in low-fat and fat-free milk and dairy products is easy for the body to absorb and in a form that gives the body easy access to the calcium
  • Low-fat and fat-free milk has added vitamin D, which is important for helping your body better absorb calcium.
  • In addition to calcium, milk and dairy products provide other essential nutrients that are important for optimal bone health and development.
Where can I get more information about the Milk Matters Campaign?
 
For More Information:
Clinical Trials
News Releases
Publications/Materials
Web Sites
Contact Information:
NICHD Information Resource Center
Address:
P.O. Box 3006
Rockville, MD 20847
Phone: 1-800-370-2943
Fax: 301-984-1473
E-mail:
NICHDIRC@ mail.nih.gov
NICHD Information Resource Center
Address:
P.O. Box 3006
Rockville, MD 20847
Phone: 1-800-370-2943
Fax: 301-984-1473
E-mail:
NICHDIRC@ mail.nih.gov