Going to PodCamp and Learning about Obligations

Photo courtesy of Russell Heimlich

Miguel Gomez, Director of AIDS.gov and Israil Ali, HHS Emerging Leader, at Podcamp DC

Last week, two members of the AIDS.gov team went to PodCamp in Washington, DC.

PodCamps are usually free unconferences that offer a chance for new media users (such as bloggers, podcasters, and social networkers) to learn from experts and to engage in dialogue with each other. We want to thank the organizers: Christopher Penn , Tammy Munson , Joel Witt , and Ernie Ambrose!

Note: For the basics on podcasting, please see our earlier post.

What did we learn at PodCamp?
Some of the country's leading new media experts like Jim Long and Andy Carvin reinforced messages that we all have the obligation to restate. If you are already podcasting (or thinking about it), we all must keep in mind that:

• It's about users. Put people first, and give them the information they want, in the form they want it.
• It's about content. It's easy to get caught up in the technology--but people use the technology to get to the content. You have to offer them useful information.
• It's social. People like to consume and produce new media, but they also like to share it. They want to connect to other folks and engage in a dialogue.

Connecting with Leadership at PodCamp
At PodCamp, we talked about AIDS.gov's obligation to ensure that our new media efforts help racial and ethnic minority communities increase their access to HIV prevention, care, and treatment services. Thanks to PodCamp, we met and spoke with Shireen Mitchell, the founder and Executive Director of Digital Sisters, Inc. , an organization that focuses on using digital media and technology to access self-sufficiency tools for women and children who are traditionally underserved.

Shireen noted that some leaders may have misconceptions about use of new media among communities of color and how people connect. She says people interact in communities in which they are comfortable--and this means broadening new media efforts to reach people where they are.

"Social networks are not new," she says--noting that "people have always created social groups for pleasure and to exchange information. "It's the tools and technology that have changed." As with real estate, location is everything. "Not all people of color are on MySpace and Facebook," Shireen told us. "You might find us on MiGente and BlackPlanet [social networking sites specifically developed for communities of color]." To be effective, you have to find the right venue, along with relevant content.

Thanks to leaders like Shireen and others, the conversation about new media and communities of color is increasing among new media experts.

Other Federal Representatives at PodCamp
While it's critical to talk about users, we also have to remember that many of our colleagues are still unfamiliar with new media tools, and some are hesitant to use them. At PodCamp, we were pleased to meet representatives from the Department of Commerce, the Army, and Voice of America . We agreed that we have an obligation to do a better job of sharing how important new media tools are with our colleagues and senior managers. We also have to let our peers know about podcasts and other new media tools, and share information on who is using them.

Finally, PodCamp reminded us that we need to provide opportunities for our colleagues to learn about new media. PodCamps are just one of the many (often free) opportunities to learn about new media. Starting in May, this blog will carry a list of new media conferences.

Resources
We were introduced to (and reminded of) several resources that we'd like to share with you, as well:

• Podango that allows podcasters host and manage their own shows or stations using the company's hosting, syndication, audience measurement and Web site creation tools.
• The new media search engine IceRocket
• Blogpulse , a service of Nielsen BuzzMetrics, searches content on blogs and identifies trends
• Wikipedia's list of social networking sites
• Utterz , that allows you to update your existing web pages on sites like Blogger, WordPress, Facebook, LiveJournal, and MySpace from your mobile phone
• Mogulus to create your own online tv channel and shows
• Twitxr to upload photos from your mobile phone (similar to the microblog application, Twitter , but with photos)

Were you at Podcamp in DC? New York? We'd love to hear from you!

Comments

[Christopher S. Penn]

Very nice to have met and seen you as well - and so good to see that government agencies are really starting to get new media! My hat's off to you in your efforts.

[Carlos Velazquez]

It is possible to integrate culturally-based platforms for message delivery with new media technology. At HMA Associates we have developed health messages that are delivered through traditional fotonovelas but we use video and audio files that can be uploaded into blog spaces, Facebook pages, etc. The response has been quite positive. We are developing webisodes to deliver HIV prevention messages.

[Smith Terry]

podcamp is really a good chance to connect with leaderships.

Thank you for information