| Tactic |
Goal |
| Decision memorandum to EBA Action Teams on establishment of a
coordinating mechanism for EBA action team communication |
All action teams need to share information in order to convey
clear, consistent information to our internal and external audiences. We also
need to avoid duplication. |
| Establish mandatory communications ground rules for EBA teams |
Keep other teams informed of progress; keep agency employees
informed of progress; and ensure that messages are channeled through a
coordinating mechanism. |
| NRCS This Week updates |
To inform employees of recent actions, decisions, and policy
directions. |
| VoiceCom update |
To inform employees of recent action, decisions, and policy
directions. |
| Brochure |
To help gain internal support (among agency employees, with
the Partnership) and external support (among other government agencies, outside
organizations, and legislatures) for EBA as our way of doing business. |
| Satellite Q&A Sessions |
To help agency employees understand, be able to explain,
support, and apply EBA concepts. |
| Fact sheets, Q&A's, talking points |
To help build support for and understanding of EBA. To help
employees tell others about EBA. |
| Field employees submit success stories |
To demonstrate to employees, partners, interest groups,
Congress, and media that EBA indeed does work. To help build a broad base of
support for NRCS in pursuing EBA. |
| Satellite briefings from various locations |
To demonstrate primarily to employees, but also to others
tuned in, that EBA indeed does work. To help build a broad base of support;
especially employee support for EBA. |
| "Dear EBA" address for questions, with follow-up
response to all employees in periodic EBA updates |
To make employees believe their opinions about EBA count by
relaying their questions and concerns to those who are developing EBA. |
| Timeline/calendar of EBA activities |
Understand, be able to explain, support, and apply EBA. |
| Letter to state conservationists, National Headquarter division directors
asking them to ensure that NRCS liaisons to 1890s and other agencies (such as
EPA) are on distribution lists for EBA materials. |
To keep the liaisons in the loop on EBA, and to use them as
EBA ambassadors to partner institutions. |
| Letter from Partnership to NRCS employees, district
supervisors, and NASCA expressing support for EBA and to announce training |
To get the Partnership in line behind EBA concepts. |
| Letter from State Conservationists asking District Conservationists to share information with local
boards |
To ensure frequent communication among NRCS field staffs,
conservation district field staffs, and conservation district supervisors about
EBA. |
| Overview video |
To show how NRCS works with landowners. |
Workshops for regional, state, local meetings to combine:
- video
- panel discussion
- Q&A session
|
To inform and to build support for EBA concepts. |
| Partnership leadership includes EBA in speeches |
To inform and to build support for EBA concepts. |
| EBA exhibits |
To inform groups about EBA. |
| Posters |
|
| Explore cooperative efforts with Forest Service, State and
private forestry |
To build stronger bridges with the Forest Service, to further
extend the word on ecosystems. |
| Utilize or set up state-level work groups of Federal and state
agencies and organizations |
|
| Field trips and tours |
To understand EBA concepts. |
| Identify key groups. Place newsletter items in internal
organization publications. |
Identify key constituency groups, establish contact, and
target EBA communications to their members. |
| Speakers bureau |
|
| Forums with national leaders |
|
| Newsletter items for placement in internal publications |
|
| News releases |
|
| Slogan |
|
| Logo |
|
| EBA bus (mobile classroom) |
Present a planning philosophy. Interactive video games and
activities. Allow landowners and stockholders to solve their own problems by
incorporating GIS technology in before and after land settings. Interactive
wildlife habitat models. Water quality testing hands-on experience. Watershed
planning concepts. News media interactive experience utilizing virtual reality
to learn, remember, and connect to the NRCS and what we do. ECOFUN. |
| Interactive computer program (virtual reality) |
|
| Work with representatives of interest groups to plan
communications targeted to membership |
|
| "Ecosystem-Friendly Farm(er)" program and "EBA
Seal of Approval" program |
|
| Story ideas tip sheets |
|
| Briefings for members of Congress |
Keep Congress updated on the progress of EBA. |
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EBA Communication Action Plan
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