"A MORE PERFECT WORLD: THE CONTINUING CONVERSATION BETWEEN THE THE SEC AND WALL STREET" REMARKS BY CHAIRMAN ARTHUR LEVITT UNITED STATES SECURITIES AND EXCHANGE COMMISSION SECURITIES INDUSTRY ASSOCIATION BOCA RATON, FLORIDA DECEMBER 3, 1994 I'm here today to talk about the partnership between the SEC and the industry -- a partnership that has served American investors well for 60 years. I thank outgoing 1994 Chairman Howard Clark, 1995 Chairman John L. Steffens, and SIA President Marc Lackritz, for their leadership and their commitment to the securities industry. For me, this return to the 23rd annual SIA convention has a sentimental side: it's a return to former colleagues from an industry that has been such an important part of my life; a return to friends and former associates. As I meet you and greet familiar faces, I recollect previous visits to this Boca meeting -- memories of Morgan Stanley's parties, dinners with Congressional staffers, hot dogs in the St. Louis Room, and gala, invitation-only dances for honored guests and members of the old guard. It was a time when syndicate managers were courted by firms seeking underwriting business. I recall how difficult it was for me when the only firm lower than Cogan, Berlind, Weill & Levitt on a tombstone was Zuckerman Smith. Whatever happened to Gregory & Company? That era is over, and many of those firms are no longer in business. We're in a leaner, tougher time, where issues of basic survival in an increasingly competitive environment have become the focus. Today the question is not merely getting into a Goldman Sachs deal, or moving up a bracket -- it's a question of greater competition, a huge number of complex products, souped- up technology, and speeded-up transactions. I find myself looking at the industry now from a very new perspective -- no longer a member of the immediate family, more like an uncle viewing the family from afar -- proud of attainments, understanding of shortcomings; rooting for excellence, impatient with mediocrity; stern about ethical lapses, ecstatic about successes; applauding victory, mourning failure -- and always, always, cheering innovation. I fear sometimes that my words or my tone, or the interpretation of them by the press, can make me sound like your greatest critic. I'm here today to tell you that I'm really your biggest fan. I want to congratulate you for how far we've come; to encourage you because we have so far yet to go; and to commit to you that we'll get there together. In some cases, I may appear to push too hard and move too fast. I'm fortunate that -- if I may continue the metaphor -- after so many years together, the family generally knows that my heart's in the right place. My goal is the soundness of our securities markets, in terms of both perceptions and bottom line results. And it's clear to me that a sound market is one that serves the interests of investors, above all else. The SEC plays a vital role in ensuring sound markets. The securities industry has flourished in a self-regulatory environment, in which the Commission effectively works to maintain public confidence in the markets. From the very first public utterances of the very first SEC Chairman, "partnership" and "cooperation" have described the relationship between Wall Street and its regulator. That's an extraordinary vote of confidence in the industry's ability to police itself, and Self-Regulatory Organizations must remain worthy of that confidence. SROs are NOT meant to be trade organizations. That's the role of the SIA, one it fulfills very well. SROs, on the other hand, are no-nonsense defenders of the public interest. They have a practical responsibility, to see that markets function efficiently and to keep American markets competitive. But they also have a public responsibility, to hold no interest above that of the investor. The SEC has reponsibilities, too. Key among them is to respect the awesome power of the free market, and, whenever possible, to use market solutions, such as disclosure, to solve market problems. The die of our partnership with the SROs was cast long ago: The SEC identifies an issue as fundamental to protecting the industry's valuable franchise, and works with the SROs to resolve it. We don't always have the same view of what makes a perfect world -- but somehow the relationship has worked. Together, we've created a regulatory framework that has helped make ours the deepest, most liquid market in the world. I've tried to build on the SEC's successful record of working with the industry to enhance investor protection. I've found that consensus works better than confrontation, and at less cost. This is an industry that specializes not only in seeing the writing on the wall, but in reading it, analyzing it, interpreting it, and benefiting from it. Regulation can be a blunt instrument, with unintended consequences. Wall Street is a free market, and we prefer to use market forces. Our recent investor education campaign is an example. We've been pointing out, among many other things, that mutual funds with high fees don't necessarily perform better than no-load funds; but there's a big difference between telling investors how loads work, and telling funds what loads should be. We'll regulate where warranted -- but it's my strong belief that a call for legislation or rulemaking should be only a last resort to the kinds of consensus actions that have characterized our relationship during the past year and a half. Just think of some of the things we've accomplished together:  The Commission was concerned about "pay-to-play" in municipal bond issues; the industry came up with a voluntary ban on political contributions.  The Commission sought greater transparency for municipal bond prices and mark-ups; the PSA and MSRB stepped forward with several creative proposals.  The Commission expressed apprehension about personal trading by mutual fund managers; the ICI quickly developed guidelines to prevent abuses.  The Commission had questions about over-the-counter derivatives; the industry formed a panel, ably chaired by Gerry Corrigan and John Heiman, to come up with answers. The same pattern holds true for any number of goals we've identified: Clearer prospectuses. Broker education and compensation. Shareholder voting rights. In each case, we've looked to the industry for an answer; in no case has the industry failed to respond. Although not every answer has been precisely the one we envisioned, partnership involves both give and take - - and on balance, we've done very well. In the interest of our continued success, let me be explicit about some of the obligations I see on both sides. My pledge to the industry is, first and foremost, to communicate -- to continue our 60-year dialogue, to listen as well as talk, and to avoid surprises. It's also to work to keep competition fair, and to help improve the machinery of American finance -- not throw a regulatory wrench at it. We'll continue to strive for quick decisionmaking, without compromising thoughtful decisionmaking -- in fact, I've asked Commissioner Steve Wallman to look at ways to streamline our rules and ensure that they're cost-effective. Above all, we'll continue to favor self-regulation and to work toward consensus solutions, pursuing legislation and regulation only where necessary. In return, the Commission has the right to expect certain things from you. Your active partnership, for one, and your equal participation in our dialogue. We also expect the industry to move quickly on problems once identified, not to drag its heels. There's no sense in fighting the inevitable. And there's no sense in fighting each other. I'm dismayed that, after signs of a truce early this year, the SROs have continued their bitter ad campaigns -- wasting resources of member firms that would be better spent advertising the advantages of American capitalism. Most of all, we expect from you an absolute commitment to the primacy of the public investor. The issues that challenge us from year to year are complex, and each has many sides; but there's one side you can expect to find the SEC on every time, and that's the INVESTOR'S side. We need you to be there as well, because what is pro-investor is also pro-investing. In the interest of maintaining this even-handed relationship, I'm going to do something today that may be unusual. Typically, it falls to the SEC Chairman to highlight poor practices in the industry and call for changes. But that doesn't strike me as fair, unless I also highlight the good practices. A few positive practices have caught my attention recently. I'm not a lawyer, but I do know when I need a disclaimer: the following is not an endorsement of any firm or SRO on behalf of the Commission; it's merely a list of what seem to me to be positive practices. It's not complete; I welcome anyone not on it to share the practices you're proudest of -- I'd like to help you bring attention to them. Technology can be a powerful tool for improving compliance. PaineWebber has a new computer system that it believes defines the state of the art, and it's willing to share the technology with other firms at cost. I think that's commendable. With the proliferation of 401(k) programs, more people are now responsible for planning their own retirement. T.Rowe Price has shifted gears with a greater emphasis on retirement planning, and they're offering free kits with workbooks, strategies, and model portfolios. Merrill Lynch's ads state, "Our clients' interests come first. By serving them well, we will also succeed." Merrill is seeking to prove that's more than a mantra by encouraging investors to create long-term financial plans. There's a great need today to find better, fairer ways to resolve disputes. I'm told that customer contracts at Nutmeg Securities and at Fidelity offer model arbitration clauses that give clients an even break. That's as it should be. Raymond James has developed a totally new concept in confirmation statements, by actually conveying useful information in plain English. They tell you whether the trade was solicited or unsolicited, principal or agency, and they're forthright about commissions. There's even an explanation of front-load, back- load, and no-load mutual funds. The Nasdaq market has been having an especially tough time of late. A sense of balance demands that we also point out how it has moved to recognize the primacy of investors. Limit order protection and a new system for executing small customer orders are intended to give investors a better chance at a fair price. As admirable as all of the practices I've mentioned are, there's still quite a distance from here to a perfect world. When I first came to the Commission, we set four priorities for the agency: enhancing investor protections; reforming the debt markets; raising the standards of practice for brokers and financial advisors; and strengthening the international pre- eminence of U.S. capital markets. In the spirit of our continuing dialogue about how to improve the industry, let me tell you some of the ways we'll be carrying that agenda forward in the year ahead. We will continue to work with you to raise standards in the retail brokerage industry, through a strong enforcement program, but also through ongoing education and higher education for brokers. We'll consider compensation and discuss ways to turn BEST practice into COMMON practice. Investor protection will also continue to be a priority, especially with one in three American families now involved in our markets. We'll expand our efforts to educate investors. We'll set a higher standard of clarity for mutual fund prospectuses. We'll police fund advertisements that raise unreasonable expectations. And we'll seek better ways to measure shareholder risk. In terms of market structure, we'll work to ensure that customer orders receive priority treatment. That means, where possible, they are displayed, protected, and able to interact directly. We'll also seek to reduce risk in the settlement process by overseeing a smooth transition to T+3. In the municipal market, we'll continue to move against any vestige of "pay to play," and we'll take the next step on the road to reform by asking for better, more public, and more current reporting of prices. Finally, in the international arena, the SEC will work to preserve the preeminence of our nation's capital markets, and to expand the choices available to American investors. We set a record this year with 126 new foreign listings on US markets -- we want to top that next year. That's the core of our agenda for 1995 -- assuming that market events don't distract us. And I guess that if I could go a step further and wish for ALL the things I'd really like to see in 1995, I'd add greater diversity in the industry and at the SEC; improvements in the costly litigation process that don't compromise legitimate investor claims; functional regulation for financial services; bring back Mary Schapiro; a strong economy; robust markets; peace on earth; and -- if we're REALLY lucky -- computer cables that cannot possibly be eaten by squirrels... Our priorities for the year ahead all focus on the needs of investors because, in the long run, the interests of investors are the interests of the market. That's a key lesson that we all learn in this industry. The first Chairman of the SEC, Joseph P. Kennedy, Sr., also came from Wall Street. He once joked that, had the SEC existed just ten years earlier, he might never have become a millionaire. I guess I feel the opposite -- had the SEC NOT existed, the industry might not have been as successful, and my career in it not as productive. And that experience informs everything I do as Chairman. I owe almost everything I have to the tremendous opportunities afforded by the securities trade. I believe deeply in this industry and in its power to do good for individuals, for companies, and for nations. I believe in the future and resourcefulness of the markets and the people running them. My most heartfelt goal is to help make our markets better, and the professionals who work in them prouder. That's a goal that we both share -- but it's a goal neither of us can reach alone. For the sake of your firms -- for the benefit of investors -- for the good of our nation: Let's keep up our dialogue -- let's continue to trade ideas about a perfect world -- and, above all, let's do even more to get there in the year ahead than in the productive year just past. # # #