"MARKET OVERSIGHT IN THE 1990s" REMARKS BY CHAIRMAN ARTHUR LEVITT UNITED STATES SECURITIES AND EXCHANGE COMMISSION PUBLIC SECURITIES ASSOCIATION FRIDAY, APRIL 26TH, 1996 WHITE SULPHUR SPRINGS, WEST VIRGINIA I'm pleased to be here today. As the trade association representing those who underwrite, trade, and sell debt securities nationally and internationally, PSA plays a huge role in our debt markets. Your interests range from the smallest municipal issuers to the largest multinational corporations. You've been a strong advocate for the industry, an active partner for the SEC, and a catalyst for positive change in the markets you serve -- which, lest we forget, are the largest in the world. During my tenure, SEC activity in the debt markets has concentrated on municipal bonds. In some cases, such as improving price transparency, this has been our choice; in others, such as Orange County, events have compelled us to act. As important as municipal issues are, they represent but a narrow band of the day-to-day work of both the Commission and PSA. I thought it might be helpful today if, instead of focusing on a single area, I offered an overview of recent and upcoming SEC initiatives. That will enable me to speak about some of the broader themes that drive our activity, not only in the municipal market, but in all markets. Let me begin with our regulatory philosophy. I see the Commission's relationship with the industry as a partnership, with responsibilities on both sides. The industry has a practical responsibility, to see that it is innovative and competitive. But it also has a public responsibility, to safeguard the interests of the investors who rely on it -- in many cases, literally to manage their life savings. The SEC has responsibilities, too. Key among them is to respect the awesome power of the free market, and, whenever possible, to use market solutions, such as disclosure and competition, to solve market problems. When we identify an issue as fundamental to protecting the industry's valuable franchise, we work with the industry to resolve it. We prefer consensus to confrontation. The process is not without its tensions -- but together, we've created a regulatory framework that has helped make American markets the most innovative and successful in the world. The truth is, in almost every instance, what's good for investors is good for the market. SEC regulation is not a zero- sum game in which every new advance for investors brings an equal and corresponding loss for the firms. Most of us recognize that it's quite the opposite -- every new improvement for investors makes a better marketplace, one that's likely to attract more investors and more capital. And indeed, since the securities laws were instituted in 1933, business has thrived as investor confidence has grown. That's why few people have welcomed SEC oversight more than the securities industry. The fact that so many brokers and firms share such an enlightened view today is a remarkable tribute to an industry that, by and large, is willing and able to look beyond short-term profits at long-term interests. Our work in the municipal debt market typifies our cooperative approach. Only a few weeks after I was sworn into office, I told the Congress that "to some observers, the most significant flaw in the municipal securities market is the lack of trading information available to investors and market professionals." Today, improvements in market price transparency are well underway. Working with the Public Securities Association and a broad spectrum of industry groups, the SEC crafted a framework for secondary market disclosure through the amendments to rule 15c2- 12. These measures went fully into effect this past January first. In addition, PSA undertook an initiative to make selected trade and price information available to the public on a regular basis. We now need to bring to a completion the plan of the Municipal Securities Rulemaking Board to make same-day price reporting of retail trades a reality. Other problems were waiting in line to be addressed. In my years in the securities industry, I had found myself attending too many fundraisers for candidates I didn't know, seeking office in places I didn't live. At the time I was sworn in, young people entering the municipal securities business were still learning the pernicious practice of "pay-to-play," in which political campaign contributions open the door to underwriting business. Today, following its own voluntary ban on the practice, the industry has imposed rules that are bringing an end to pay-to- play. We're now at the next stage of that initiative: how to prevent lawyers and lobbyists from acting as surrogates for firms and making contributions on their behalf. We're asking issuers, firms, and potential surrogates alike to address this issue and bring everyone up to the same high standards. I've already mentioned Orange County. Over the past 3 years, our Division of Enforcement has brought 20 cases involving the municipal securities markets. These actions have involved virtually every market participant: national and regional underwriting firms, national and local financial advisory firms, employees of those firms, bond counsel, underwriters counsel, and consultants as well as elected officials. In more than a few instances, there have also been parallel criminal proceedings, which is a pretty good sign that the conduct involved was not "borderline." This weeding-out process doesn't mean that the entire garden has gone bad. To the contrary, the vast majority of market participants have been playing by the rules. Weeding can only make the garden healthier, and these cases make it clear to any observer that discipline is being maintained. At the same time, we have been working with groups such as PSA to further educate market participants as to their responsibilities under the federal securities laws. The recent PSA teleconference on underwriter responsibilities is an excellent example of how we can continue to work together to improve this market. We are especially concerned about the municipal market in light of its transformation in recent years from an institutional investor market to one in which individuals predominate. This reflects a wider trend; indeed, individual investors today own roughly half of all American securities. Many of these investors entered the market through mutual funds, which have grown enormously in popularity. In 1980, one out of sixteen American households owned mutual funds; today, that figure is one out of three. But during those same years, mutual funds have become far more complex. The number and types of funds have proliferated, as has the use of increasingly complex and sometimes risky instruments, including derivatives. That's why we're working to ensure that mutual fund prospectuses are not only comprehensive, but comprehensible. George Orwell once blamed the demise of the English language on politics; he obviously never read a prospectus. The law of unintended results has come into play: The SEC's passion for full disclosure has created fact-bloated reports, and prospectuses that are more redundant than revealing. So we're now taking a different tack: We asked several funds to pilot a "Profile Prospectus," which includes a concise summary of key information in plain English. We'll soon be sitting down with the industry to determine how the Profiles have been working. We're exploring ways to provide investors with better tools for understanding a fund's risk level. This, too, is a question of communication. Funds typically describe risk with highly technical definitions of inverse floaters and derivatives. This may be useful in curing insomnia, but doesn't improve understanding of the fund's overall risk level. We can and must do better. It's my aim to have prospectuses speak a new language -- the English language. Later this year, we'll also begin to hold workshops for lawyers who write disclosure documents; we believe that if they express themselves more clearly, investors will benefit. This Commission believes in direct contact with investors. We've decided that the Federal Register is not the best way to communicate with the American people. Last year, for the first time in history, we called on investors themselves to suggest ways to better convey risks in fund prospectuses. Nor is that the only departure from SEC tradition. Where once we interacted largely with brokers and bankers, the SEC is now reaching out to investors proactively, through brochures, speeches, and interviews on television and radio. We're even on the Internet -- I encourage you to check out our site on the World Wide Web, which includes portions of our EDGAR database of corporate information. In addition, with the help of brokerage firms, local media, and state regulators, we've been holding investors' town meetings across the country, from Los Angeles to Boston, and from Chicago to Houston. We've had an increasingly enthusiastic response -- the two we held in Texas last year were attended by more than 1,500 people. Another area in which we've made progress is broker sales practices. We conducted two national sweeps with the self- regulatory organizations and state regulators, and taken strong action where we've found deficiencies. At the same time, we know that the best time to deter fraud is before it happens, so we helped the industry develop and institute a continuing education program for brokers. And we encouraged a fresh look at how compensation and contests can put brokers at odds with their customers' best interests. As a result, an industry committee led by Dan Tully issued a series of "best practices" for the industry to aspire to. We've also focused a great deal of attention on questions of market structure. We pressed Nasdaq to prohibit brokers from "trading ahead" of their customers' orders, in order to promote the investor's best interest. And the NASD, at our behest, has just completed a sweeping re-evaluation of its governing structure which saw representation of the public interest grow to an all- time high. In fact, I've talked with all the exchanges about the need to assure better public representation on their boards. And as I speak, we are engaged in a dialogue with the governing body of the Financial Accounting Standards Board to strengthen and safeguard the independence of financial accounting standard-setting. This is one of the most important issues we've had to face. Accounting standards have been set by the private sector for more than sixty years. This is a huge responsibility, for our system of securities regulation is only as good as the numbers on which it rests. If they go wrong, we go wrong. If standards are drawn, or even seem to be drawn, to favor corporate interests over those of investors, faith in our markets will erode. While tension between the business community and standard- setters is inevitable, farsighted leaders over six decades have supported the independence of the process and accepted even those standards that may have worked against their short-term interests. The positive economic consequences of a visibly independent process far outweigh any potential dislocations it may cause. I'm not persuaded that our government should take over this responsibility. A better way to strengthen both the substance and perception of FASB's independence would be to increase public representation among the trustees of the Financial Accounting Foundation, which oversees the standard-setters. Earlier this week, I wrote to the head of the Foundation and asked him to move quickly toward this goal. These initiatives all have a common theme: in American capital markets, the interests of investors come first -- and that is in the best interest of everyone. In the same spirit of cooperation that brought about those accomplishments, I'd like to devote the rest of my talk to three important issues the SEC will be confronting in the year ahead: eliminating duplication in our combined federal-state regulatory system; reducing the cost of capital formation; and ensuring that customer orders are handled more competitively and conscientiously. I know how concerned you've been about reducing federal-state regulatory duplication. It would go a long way to reduce the costs of securities regulation. The truth is that the current system is not what we would create if we were starting from scratch. Its structure looks more like the product of Rube Goldberg, than of Thomas Jefferson. From the start, I've made it a high priority to work with state regulators to better coordinate our efforts and eliminate duplication. Last fall, the issue was brought into sharper focus by a proposal by Congressman Jack Fields to pre-empt state securities regulation. I give Jack Fields a lot of credit. I may not have agreed with every item in his bill. But it did all of us a service by questioning cherished assumptions, and forcing us to take a fresh look at how our markets are regulated. It also offered a rare opportunity to make progress in eliminating duplication. Soon after Congressman Fields introduced his legislation, I met with state regulators and offered ideas in several key areas. It's been our experience that state regulators are the front line of defense. They're often the first to identify potential problems, before too many investors are harmed. I told the states that I believe they should continue to receive the funds they currently receive. The local cop must be there walking the beat. But at the same time, with a limited number of cops, it's important that we don't all walk the same beat. I'm pleased to say that the states recognize the need to eliminate wasteful duplication and they've been responsive to our suggestions. The North American Securities Administrators Association immediately appointed a blue-ribbon panel to study the relative roles of state and federal securities regulation. The panel includes some of the most distinguished people in the field, and its report is scheduled for release later this year. At the same time, a bipartisan effort addressed many points of contention in the original Fields Bill, improving the chances that it will be passed. As reported out of Subcommittee, the bill was much improved. Whatever the fate of this particular legislation, any approach that strikes a fair and workable balance between the states and federal interests will have my support. Better utilization of resources will offer better protection to investors and fewer burdens to those subject to our regulation. I should note that we've already taken steps of our own to make life easier for those we regulate. Last year, our Office of Compliance Inspections and Examinations signed a Memorandum of Understanding with the SROs and state regulators to better coordinate our examination efforts. We'll share a computerized tracking system for all of our examinations, and we'll hold an annual planning summit to share schedules, discuss priorities, and review completed examinations. Besides working to eliminate duplication, we've also focused attention on making the regulatory structure already in place more efficient. We're re-examining our regulatory requirements to find ways we can improve things for the thousands of companies that go to market each year -- saving money for them and their shareholders, and helping to preserve the international competitiveness of our businesses and pre-eminence of our markets. In August 1995, I created the Task Force on Disclosure Simplification to review all the forms and disclosure requirements we impose on public companies. We were fortunate enough to have Philip Howard, an outspoken advocate of regulatory common sense, serve as outside advisor. The Task Force issued its report in March; although I won't burden you by describing every one of its recommendations, I will tell you that if all of them were implemented, they would eliminate or modify fully a quarter of the rules and half of the forms and schedules related to corporate finance. The Commission has taken this report to heart and we've already proposed elimination of many of the regulations singled out by the Task Force. We've also established a capital formation advisory committee, chaired by Commissioner Steve Wallman. The committee is weighing the efficiency and costs of regulation against its benefits in public offerings. I'll illustrate the scope of the committee's mandate by sharing one simple, but fascinating question they are examining: Should the SEC consider registering companies, as opposed to securities? If you know the SEC, you'll know that that idea is nothing short of revolutionary. We expect to receive this committee's recommendations shortly. Finally, in the next few months, you can expect to see the SEC focus on market structure, especially order handling practices that call into question whether the interests of investors are being served as well as they should be. In certain markets today, brokers can trade with you at one price publicly, while quoting a better price privately on a hidden network. Quotes may not accurately reflect the real price of an issue, because limit orders are not included in the quote. And brokers are able to route trades for execution based not on the lowest cost to the customer, but on the highest payback to the broker. These practices debase the pricing mechanism on which our markets depend. They raise the cost of capital for issuers. They stack the deck against investors. And they strike at the heart of the relationship between a broker and customer, because they violate the understanding on which it rests. In response, we're renewing our emphasis on a broker's agency obligation. Where it is possible to seek a better price for a customer, the Commission expects that a broker will do so -- as many do today. In addition, the Commission last fall proposed four new order handling rules for stocks to restore competition based on prices. The rules ask specialists and market makers to publicly display limit orders; to take the price quotes they enter on "hidden systems" like Instinet and SelectNet, and make them available to the public; and to offer customers an opportunity to get better prices for their orders. These proposals come not from the ivory tower, but from the trading floor -- in fact, they would codify for all markets some of the best practices already being followed by broker-dealers today. Whatever their fine points, they arise from two very basic principles: Prices should be set by open competition. And when you trade in our markets, there is one person you should never have to compete against, and that's your own broker. * * * I've raised many issues with you today, perhaps too many. But our markets are racing forward, and Congress is moving toward some fundamental changes. Our capital markets stand among our nation's most spectacular achievements -- they're the envy of the world. They've raised more than capital: they've raised the quality of life. Those markets are a rich legacy you and I have inherited, but do not own. They are a national asset we hold in trust for America. We owe it to those who will come after us to leave those markets stronger, sturdier, more productive, and more prolific than we found them. And, by continuing to work together, I have no doubt that we will. Thank you. # # #