Photo: JSI staffperson
Human Red Ribbon in Bucharest, December 2002
“Through this campaign, we remember the children who have died, and those who have been forgotten. Many of them… were themselves orphans.”
- Diana Cristescu, Iasi project coordinator
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Initiative
In collaboration with the UN and the National Ministry of Health in Romania, USAID sponsored an annual AIDS awareness campaign - coinciding with World AIDS Day - to educate the public and combat discrimination faced by those infected with or affected by HIV/AIDS. The campaign included informational sessions in schools, factories, hospitals, and other locations to present correct information about HIV/AIDS, in order to combat discriminatory attitudes toward HIV-positive persons.
Local NGOs in cities throughout Romania organized human ribbons of remembrance to commemorate those lost to the AIDS epidemic and to raise public awareness. Public service announcements on TV and radio were used to educate Romanians about protecting themselves and those they love.
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