Media
Contact:
Laura
Ost, (301) 975-4034
Communications
Report
Highlights Best Ways to Talk Science to the Public
Whats
the difference between a muon and a gluon? How are atomic clocks
related to safe airline travel? If DNA is natures perfect
identification system, does it matter that everyone has two different
sets, nuclear and mitrochondrial? Explaining such things to non-technical
audiences can be a tricky business. Thats why institutions
like universities, government agencies, museums and trade associations
increasingly have hired professional communicators to translate
the results of research advances for public audiences.
A
new report, Communicating the Future: Best Practices for Communication
of Science and Technology to the Public, summarizes the results
of a public meeting held at the National Institute of Standards
and Technology (NIST) in March 2002 with major funding from the
U.S. Department of Energy Office of Science. The report includes
descriptions of 48 model science and technology communications programs
selected by peer review. It also includes the text of presentations
by noted communicators and a summary by a blue-ribbon steering committee
that describes 10 hallmarks of good science communications
programs.
The
full proceedings of the Best Practices conference is
available online at www.nist.gov/bestpractices.
To receive a free copy of the printed version, provide your name
and full mailing address to NIST by calling (301) 975-NIST (6478),
sending an e-mail to inquiries@nist.gov
or faxing a request to (301) 926-1630.
Media
Contact:
Gail
Porter, (301) 975-3392
Quality
Baldrige Criteria
Challenge CEOs to Be Chief Ethical Officers
Responsibility
for corporate stewardship and ethical business practices starts at
the top with an organizations chief executive and governing
body, says the 2003 Baldrige Award performance excellence criteria
recently issued by the National Institute of Standards and Technology
(NIST). The Baldrige performance excellence criteria can help any
organization form the foundation for sound management and ethical
business practices.
For America
to have a strong economy, we need sound businesses with ethical, responsible
leaders, said Commerce Secretary Don Evans. Great authority
is vested in the men and women who run our public corporations, and
with such power comes responsibility. Corporate leaders arent
simply stewards of their individual companies. They are stewards of
American capitalism itself.
The criteria long
have stressed that senior leaders should be ethical role models and
that organizations have a responsibility to practice good citizenship.
This emphasis is woven throughout all of the Baldrige criterias
seven categories. However, it is most visible in the leadership category,
which asks how the organizations governance system ensures management
and fiscal accountability and independence in audits and protects
stockholder and stakeholder interests. Also, the results category
in the 2003 criteria asks organizations to provide evidence of fiscal
accountability, ethical
behavior, legal compliance and organizational citizenship.
In addition to
being the basis for a Malcolm Baldrige National Quality Award application,
the Baldrige Award performance excellence criteria are used by thousands
of organizations to assess and improve their performance on a wide
range of key indicators.
The Baldrige criteria
are available in editions for business, education and health care
at www.baldrige.nist.gov
or by calling (301) 975-2036.
Physics
Fiberoptic
Link Transfers Clock Signals with Great Stability
In
May 2000, a high-speed fiberoptic network was set up between research
laboratories in Boulder, Colo., including the National Institute of
Standards and Technology (NIST). It was predicted that time and frequency
signals eventually could be transmitted over the network with a stability
significantly better than that obtainable through Global Positioning
System (GPS) or two-way time transfer. That goal now has been achieved.
In
a recent paper, scientists from JILA (a joint institute operated by
NIST and the University of Colorado at Boulder) and NIST report that
they have connected both optical and radio frequency standards between
the two institutions, which are about 3.5 kilometers (2.2 miles) apart.
Ultimately, they hope to relay stable optical frequency standards
and, subsequently, derived optical atomic clock signals over much
greater distances.
With
the recent demonstration of optical atomic clocks, interest in the
development of highly stable and accurate optical fiber transmission
networks has become stronger, for obvious reasons: the unprecedented
stability promised by optical frequency standards will need direct
optical links for distribution and intercomparison, the researchers
state.
The
NIST workrepresenting the first phase-coherent transfer of an
optical frequency standard over a commercial fiber link of greater
than a kilometer in lengthshows that high-stability signals
can be transmitted from laboratories to remote sites via optical fiber
networks. One example of the need for such a capability is NASAs
Deep Space Network, which requires distribution of ultra-stable reference
frequencies from its signal processing center in Pasadena, Calif.,
to multiple antenna sites for gravity wave searches, occultation science
and other radio science experiments.
Also
shown for the first time is the advantage of direct optical signal
transfer over traditional microwave modulation approaches. The resulting
noise (instability) of the transfer process is extremely low, 3 x
10-15 at one second of averaging.
For
a copy of paper no. 35-02, contact Sarabeth Harris, NIST, MC104, Boulder,
Colo. 80305-3328; (303) 497-3237; sarabeth@boulder.nist.gov.
Media
Contact:
Fred
McGehan Boulder, (303) 497-7000