TABLE OF CONTENTS

Technical Report Documentation Page
Technical Summary
1. INTRODUCTION
2. BACKGROUND
	2.1 Literature Review Approach and Relevant Findings
		2.1.1 Update of Previous Review
		2.1.2 Pedestrian Safety Benefits of Speed Reduction
	2.2 Workshop on Speed-Reducing Countermeasures
3. SITE SELECTION
4. PROGRAM DESIGN
	4.1 Approach
	4.2 Study Neighborhoods
	4.3 Program Duration
	4.4 Program Organization, Slogan, and Logo
		4.4.1 Program Organization
		4.4.2 Slogan and Logo
		4.4.3 Homeowner’s Association Meetings
	4.5 Education Materials
		4.5.1 Street and Lawn Signs
		4.5.2 Printed Materials and Radio Spots
		4.5.3 Earned Media
	4.6 Enforcement Activities
		4.6.1 Special Enforcement
		4.6.2 Neighborhood Speed Watches
		4.6.3 Deployment of Speed and Photo Speed Enforcement Trailers
	4.7 Engineering and Roadway Treatments
		4.7.1 Vertical Treatments
		4.7.2 Visual Treatments
	4.8 Program Implementation Timeline
5. PROGRAM EVALUATION
	5.1 Police Special Enforcement
		5.1.1 Location and Month of the Stops
		5.1.2 Proximity of Driver Address to Neighborhood
		5.1.3 Frequency of Travel on Road Stopped
		5.1.4 Time of Stop
		5.1.5 Driver Age and Gender
		5.1.6 Safety Belt Use
		5.1.7 Vehicle Occupants
		5.1.8 Vehicle Type and Model Year
		5.1.9 Officer’s Action
		5.1.10 Extent of Speed Violation
		5.1.11 Summary of Police Stop Data
	5.2 Knowledge and Exposure Survey
		5.2.1 Survey Methodology
		5.2.2 Survey Response Characteristics
		5.2.3 Respondent Description
		5.2.4 Awareness of Activities to Control Speeds
		5.2.5 Awareness of Program Activity Categories
		5.2.6 Awareness of Specific Publicity Activities
		5.2.7 Awareness of Police Activities
		5.2.8 Awareness of Roadway Treatments
		5.2.9 Ratings of Neighborhood Speed
		5.2.10 Respondent Exposure to the Heed the Speed Program
		5.2.11 Survey Summary
	5.3 Speed Data
		5.3.1 Data Collection and Management
		5.3.2 Analytic Approach
		5.3.3 Speed Results
			5.3.3.1 Peoria – 84th Avenue
			5.3.3.2 Peoria – 85th Lane
			5.3.3.3 Peoria – 91st Avenue
			5.3.3.4 Peoria – 95th Avenue
			5.3.3.5 Phoenix – Clarendon
			5.3.3.6 Phoenix – Sweetwater
			5.3.3.7 Phoenix – Moon Valley Drive East/West Segment
			5.3.3.8 Phoenix – Moon Valley Drive North/South Segment
			5.3.3.9 Phoenix – Coral Gables Drive East/West Segment
			5.3.3.10 Phoenix – Coral Gables Drive North/South Segment
			5.3.3.11 Summary of Speed Results
			5.3.3.12 Summary of Traffic Volume Results
	5.4 Process Assessment
		5.4.1 Program Conduct and Coordination
		5.4.2 Selection of Program Neighborhoods
		5.4.3 Neighborhood Speed Watch
		5.4.4 Police Enforcement
		5.4.5 Signs
		5.4.6 Other Publicity
		5.4.7 Traffic Calming
		5.4.8 Roadway Visual Treatments
		5.4.9 Program Suggestions
		5.4.10 Citizen Comments
		5.4.11 Process Data Summary 103
6. DISCUSSION
	6.1 General Results
	6.2 Effect of the Heed the Speed Program
	6.3 Effect of Individual Countermeasures
		6.3.1 Enforcement Alone
		6.3.2 Education Alone
		6.3.3 Education and Enforcement Together
		6.3.4 Vertical Treatments
		6.3.5 Innovative Pavement Markings
	6.4 Countermeasure Persistence
	6.5 Traffic Diversion
	6.6 Safety Implications
	6.7 Lessons Learned
	6.8 Guide for Future Heed the Speed Programs
7. REFERENCES
Appendix A – Literature Review Report
Appendix B – Workshop Report
Appendix C – Program Countermeasure Materials (pdf only)
Appendix D – Program Data Collection Forms (pdf only)
Appendix E – Maps Of Phoenix And Peoria Study Areas
Appendix F – Draft Heed The Speed Guide (pdf only)
List of Tables
List of Figures