LESSONS LEARNED

Evaluation Process

As a condition of the grant award, this project included a comprehensive evaluation design that was to assess key measures of effectiveness including pre to post changes in awareness and behavior of several high risk driving behaviors.

In the final analysis of the data, it was determined that the countermeasures were perceived and recalled by a significant portion of the intended audience. There was also a measurable reduction in both violation rates and in the seriousness of the remaining violations.

Having an experienced evaluation team who can develop and implement a comprehensive evaluation design was critical to the success of the project.