DMA Refers GetItFree.net to the Federal Trade Commission
The Direct Marketing Association’s (DMA) Committee on Ethical
Business Practice, acting on a consumer complaint, has referred one company, GetItFree.net, to
federal and state law enforcement agencies for possible action against the company. The consumer
complaint against GetItFree.net alleges that the company offered a free $50 gift certificate to
consumers who referred friends to its Web-based program. The Committee believed that the
company’s initial e-mail did not adequately disclose the marketer’s identity. It also requested
additional information concerning any qualifications or conditions accompanying the 'free' gift card,
as conditions were not referenced in the initial e-mail. The company did not respond to the
Committee’s questions or concerns, and the matter was referred to the Federal Trade Commission for
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