What are some ideas for marketing the child care subsidy program to employees?
Place announcements on pay slips. Example: “Interested in
financial assistance with your child care costs? If you qualify, your
agency can help you with licensed and/or regulated family child care
costs or center-based child care costs. If you qualify, call…”
(insert the name and phone number of the administrator of your program)
for more information.
Post flyers and posters in your agency. Example: “Child Care
is Costly—you may be able to receive financial help with your
child care costs for licensed and/or regulated center-based child
care or family child care providers. Call … for more information.”
Use electronic bulletin boards and/or the agency intranet. Example:
“Your agency may be able to help you with your child care costs.
Public Law 107-67, sec. 630, permits Federal agencies to provide financial
assistance to lower income Federal employees for child care in licensed
and/or regulated center-based or family child care homes. If you believe
you might qualify for such assistance, please call or email…
to learn more about our program.”
Use agency-wide email and closed circuit television services.
Let employees who use your on-site child care center know about
this legislation. Send fliers home with parents of children enrolled
in your child care center. Give prospective parents written information
about the child care subsidy program.
Set up an information telephone line that has a recorded message
about the program. Include information about who should be contacted
if an employee is interested in application materials.
If your agency plans to make the program a first-come, first-served
program or set a deadline for applying for the subsidy, make that
point clear in the marketing materials and periodically send out reminders.
Make it absolutely clear to your employees that this program is
not an entitlement program and only applies to licensed and/or regulated
child care.