American Express, http://www.americanexpress.com
American Express' Private Payments offers
a more secure way to pay online using a random, unique number for each
online purchase. This enables customers to purchase online without transmitting
their actual Card account number over the Internet. Private Payments is
available to American Express consumer and small business Cardmembers in
the US. Private Payments generates a unique Private Payments number with
expiration date that is then randomly created by American Express. The
Cardmember transfers this information into the merchant order form to complete
the purchase. The Cardmember's actual Card account number is not sent over
the Internet, thus keeping this information private. The Private Payments
number is designed to be used for a single purchase and to expire after
the merchant authorization process is completed. Upon expiration, the Private
Payments number cannot be used again if stolen.
Anonymizer.com, http://www.anonymizer.com
Anonymizer.com is an online privacy service,
providing secure, anonymous web-surfing and email. The Anonymizer service
is entirely server-based, allowing users to access their personalized anonymous
services from anywhere on the Internet.
AOL/Netscape, http://www.netscape.com
Netscape Cookie Manager - a feature of
the new Netscape browser that allows users to view, block, and delete cookies
based on their individual privacy preferences. For instance, it allows
a user to determine who may and who may not set cookies on his computer,
edit and/or delete any of the cookies on his computer, and review a list
and detailed description of all the cookies on his computer.
AT&T, http://www.att.com
This P3P user agent is implemented as
a browser helper object for Internet Explorer. When users install this
software, it adds a privacy button to the top of their browser window.
Clicking on this button brings up a window where users can set their privacy
preferences, check how well a site's P3P policy matches their preferences,
or view a site's privacy policy in P3P or human-readable format. This tool
was developed jointly with Microsoft.
Direct Marketing Association, http://www.the-dma.org
The DMA created this tool to help marketers
create policies that are consistent with The DMA's Privacy Principles for
Online Marketing. Companies can complete the questionnaire (basing their
answers on their site information policies) and create a privacy policy
statement to be posted on their own Web page.
Disappearing Inc., http://www.disappearing.com
Disappearing Inc. is a San Francisco-based
developer of email policy management systems and services that allow companies
to mitigate the risks associated with email. The company's approach to
email security is based on enabling cooperating parties to eliminate their
old messages. The free Disappearing™ Email service gives corporations control
over their email systems, and lets individuals write their messages in
the digital equivalent of disappearing ink. Additionally, this commercial
service expands on its basic offering to enable organizations to implement
email policies that foster open, candid communications of sensitive matters
via email.
Encirq, http://www.encirq.com
Encirq is an online marketing services
company that has developed a unique data engine to deliver individualized,
consumer-centered personalized content over the Internet in a way that
preserves consumer privacy. Neither marketers nor Encirq ever see the data.
Rather, the data reside on each consumer's personal computer. Client-side
modeling technology works to determine the interests and behavior of the
user, and filters out irrelevant content. Marketers can send "multiple
choice" messages, and Encirq's system ensures that only the relevant messages
are seen by the consumer.
IBM, http://www.ibm.com
IBM will demonstrate the IBM P3P statement
generator, and an application offered by Tivoli Systems (an IBM subsidiary)
called "Privacy Manager," and will have information about its work to implement
the security and draft privacy standards of HIPAA.
IDcide, http://www.idcide.com
Privacy Companion is a browser add-on
that helps protect surfer's privacy on the Web by providing control and
information over cookies (both incoming and outgoing) and blocking data
spills. Privacy Companion alerts surfers to possible tracking, lets users
know who may have attempted to track them and where, and allows users to
block 3rd party cookies while still enjoying personalized services from
the site they are visiting. IDcide will demonstrate the preview version
of the P3P-enabled version, allowing automated cookie decisions based on
the site's P3P policy.
ID-Vault, http://www.id-vault.com
ID-Vault operates the Privacy Network,
a solution that is a technical, legal, and security framework for B2B privacy.
Today, not only do individuals need better control of their privacy preferences,
but managers at organizations who handle the transfer of personal information
need better tools to make sure each individual's privacy preferences are
respected. The ID-Vault Privacy Network addresses the challenges of automation,
compliance, and utilization of existing standards such as P3P and APPEL.
iLumin, http://www.ilumin.com
iLumin improves privacy and eliminates
the hassles of doing business. ILumin delivers the technology to accelerate
the closure of business, finance, government and personal transactions.
iLumin's Digital Handshake ™ (DHS) product is a fully automated solution
that enables people to securely and privately complete legally binding
online transactions from start to finish. The DHS solution uses XML technology
and Public Key Infrastructure (PKI) integration to ensure privacy by maintaining
the integrity of documents. DHS empowers users to limit access to personal
sections of a document and provides an auditable transaction trail throughout
the life of the document. DHS satisfies emerging and existing legal standards
and integrates easily into existing eBusiness infrastructure.
Incogno, http://www.incogno.com
Incogno SafeZone™ is a patent-pending
business process that enables Internet merchants to offer anonymous checkout
directly to buyers. Using Incogno, customers buy and receive product shipments
without ever revealing their names, addresses (including e-mail) or credit
card information to the merchant. Incogno requires no software purchase
or installation by the buyer, and the checkout process is not complicated
in any way. Since a merchant no longer receives, stores or communicates
credit cards with Incogno, its risk of fraud loss is greatly reduced.
iPrivacy, http://www.iprivacy.com
iPrivacy's private e-commerce software
lets users surf, shop, receive correspondence and receive delivery of goods
on the Internet with privacy. Consumers download the iPrivacy Identity
Manager from trusted third parties to generate proxy identities, financial
and shipping information on a purchase-by-purchase basis. iPrivacy's software
shields consumers from the gathering of click data about their Internet
behavior and prevents the creation of databases with their personal and
financial information.
Microsoft, http://www.microsoft.com
Microsoft's Enhanced Cookie Controls for
IE 5.5 will allow users to delete all cookies with a single click; will
give users better information about cookies; and, significantly, will prompt
users, by default, when a 3rd party (a site other than the site being visited)
attempts to set or read a cookie on the user's hard drive. Microsoft will
also demo its Privacy Statement Wizard that offers small and medium sized
businesses an easy way to develop a privacy policy. It walks the user through
a series of questions about the company's information practices. Upon completion,
it spits out a draft policy. The user can also mark the policy with XML
tags, a key step towards making the policy P3P compliant. Lastly, Microsoft's
Kids Passport gives Web sites the means by which they can seek that consent
from parents, and it gives parents whose children visit those sites the
ability to better manage the PII given out -- in compliance with COPPA.
Persona, http://www.persona.com
Persona will demonstrate tools that allow
consumers to protect the use and distribution of their personal information
on the Internet. It will present the PersonaValet, a free downloadable
toolbar which contains, among other features, an alert for sites that contain
valid P3P privacy policies and the ability for the user to compare it to
their own privacy preferences; a "Cookie Manager" that allows the user
to monitor and block sites that are attempting to drop cookies on their
browser; and the ability to review and modify the cookies already residing
on their machine. Completely free to consumers, Persona acts as a consumer-driven
information broker between the consumer and a Web sites, helping Internet
users regain control over their personal information
PrivacyRight, http://www.privacyright.com
PrivacyRight's Unified Customer Permissions
™ platform (UCP) is a server-side privacy solution which may be accessed
by consumers at any point during their visit to a Web site, and with which
they may set privacy preferences governing the use of their personal information.
The UCP Platform allows the interpretation and enforcement of persistent
rules assigned to personal information and facilitates consumer-approved
data exchanges between applications within an organization and from business-to-business.
The core platform is free to both businesses and consumers, and is based
on an scalable, open architecture design which allows it to integrate with
existing eCRM and commerce platforms.
Privada, http://www.privada.com
Privada has created a fully-integrated
privacy infrastructure that encompasses bi-directional support for Web
browsing and email. Using PrivadaControl™ with their current browser and
email client programs, users can conduct their activities without their
personal information being appropriated and misused and can choose with
whom they are willing to share what information.
YOUPowered, http://www.youpowered.com
YOUpowered's Orby Privacy Plus™ and Consumer
Trust™ resolve both consumer and business privacy issues. Orby Privacy
Plus is a client-side software application that enables consumers to set
privacy preferences and decide how, when and where to share their personal
information. Additionally, Orby Privacy Plus matches Web sites' P3P privacy
policies to the consumer's privacy preference settings, provides feedback
regarding the Web site's privacy behavior, and lets users manage cookies.
Zero Knowledge Systems, http://www.zeroknowledge.com
Zero-Knowledge is the provider of an online
privacy service. The service works with a client side application called
Freedom that works in conjunction with the Freedom Network, a series of
independently hosted proxy servers. Freedom ensures privacy by encrypting
all mail, HTTP, NNTP and telnet communications. Ancillary services include
Spam blocking, cookie management and scanning of outgoing text.
Note About Demonstration Descriptions: The product and service descriptions above are representations by the respective organizations and are not evaluations by any third-parties, including the Internet Education Foundation.