Grassroots Marketing Campaign |
Shopping
with WIC Campaign This is an initiative launched by the Pennsylvania Association of WIC Directors (PAWD) Outreach Committee in May 2006 to promote awareness and support of the Women, Infants & Children Nutrition Program through a partnership with our WIC vendors. The goal is to reach out to potential WIC participants in the most obvious of places….the grocery store! The campaign materials include a choice of three in-store displays (a 3-D shopping cart, stand-up easel or counter top display), English/Spanish rack card, and a floor graphic. Other promotional materials include a shopping list notepad and a canvas tote bag to be used at in-store promotions and other venues. Note: The images of the three pregnant women can not be used. States would have to insert their own images. All other images and graphics may be reproduced. |
Social
Marketing Campaign, MA |
Social Marketing Campaign, WVA |
Sustainable
Outreach Tool Kit |