NHTSA 2007 Speed Campaign Tool Kit TrafficSafetyMarketing.Gov homepage NHTSA homepage

NHTSA Speed Campaign Tool Kit

The intent of this tool kit is to provide you with marketing materials, earned media tools, and marketing ideas you can distribute to fit your local needs and objectives while at the same time partnering with other states, communities, and organizations all across the country on your speed management program. It includes messaging and templates you may choose from to support your speed management initiatives. The resources available to you can be used in several capacities and are built on two message platforms:

  • Social Norming - Stop Speeding Before It Stops You
  • Enforcement - Obey the Sign or Pay the Fine
  • Please select, tailor, and distribute the items in this toolkit in a way that best fits your local situation and objectives.

    Click HERE for the Spanish version of the toolkit.

    Earned Media Materials
    TV and Radio Materials
    TV Spots
    (30 seconds each)
    "Lead Foot"
    (Enforcement)
    "Demonstration Gone Wrong"
    (Social Norming)
    TV Spot - 6 MB
    TV Spot - 6 MB
    NHTS-7161: Neighborhood version
    NHTS-7162: Secondary version
    NHTS-7163: Neighborhood version
    NHTS-7164: School zone version
    Radio Announcements
    (30 seconds / 1 MB / mp3 format)
    Number Title   Number Title
    NHTS-7210 Near Miss   NHTS-7214 Very Late
    NHTS-7211 Near Miss (tags)   NHTS-7215 Very Late (tags)
    NHTS-7212 Speed Demon   NHTS-7216 Common Sounds
    NHTS-7213 Speed Demon (tags)   NHTS-7217 Common Sounds (tags)

    Billboards
    (Each billboard is 4 MB.)
    The difference between hit or miss Obey the sign or pay the fine
    Running late? Stop speeding before it stops you
    Obey the sign or pay the fine Dont speed or you'll be next
    Posters
    (Each poster is 50MB.)
    Hit or Miss Adjust the nut behind the wheel.
    Tell them you are running late. Can you pay the price?
    Dont speed or you'll be next. School pullover
    Logos
    Obey the Sign Speeding Obey the sign
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