Healthy People Consortium Meeting and Public Hearing
"Building the Next Generation of Healthy People"
November 12 and 13, 1998
Capital Hilton, Washington, D.C.

Health Communication

Facilitator: Tom Eng

General Themes:

Discussion participants were generally very supportive of the chapter and proposed objectives.
There was agreement that this chapter is critical and should remain a separate chapter in final
version of Healthy People 2010.

Need to examine and include additional potential sources of data for several of the
developmental objectives (avoid focusing on one group or organization only).

Comments on Introduction and front matter:

  • Make "health communication" definition stand out more.
  • Add to discussion about "channels" of communication.
  • Include "decision support" as a function of health communication.
  • Definition of "health education" should be the standard definition proposed by Green and Kreuter.
  • Highlight needs assessment in evaluation section. Include action-oriented results and measures in evaluation section.

Comments on specific objectives:

  • Objective 1. "Remote" populations should be included as technologically underserved.
  • Objective 2. Define what "centers of excellence" are. Other data sources should be included.
  • Objective 3. Other data sources should be included.
  • Objective 4. Measuring user "satisfaction" is very subjective. Consider measuring access to "evidence-based" information.
  • Objective 5. AHECs are provider-focused, they do not provide services to the public, therefore they are not appropriate vehicle for public education programs. Consider substituting "community-based programs" instead and specifying these to include public health departments, schools, places of worship, libraries). Also need to define "health literacy."
  • Objective 6. Expand this to include other sources of information, such as TV.
  • Objective 7. Consider including other health professional schools under data sources, such as schools of nursing, physician assistants, dentistry, osteopathic medicine, public health, pharmacy, physical therapy, and social work. Consider adding another objective about continuing education activities. This is needed to focus more on education of individual professionals rather than on formal curriculum.


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