It is imperative that Spanish-Dominant Latino males know the legal consequences of not wearing their seat belt in automobiles. Drivers and passengers from the target audience may not use seat belts because usage was not enforced in their native countries. And like their general market counterparts, the audience may also feel physically uncomfortable, or less “manly” while wearing a seat belt.

The core Hispanic target for this planner is males ages 18 to 34, recent immigrant/newly arrived, or non-acculturated into the American mainstream. This audience speaks, reads and writes primarily or almost always in Spanish. The best way to reach the target is through their community-based organizations, health care organizations and churches. With language as a barrier, as well as a mistrust of authority, the best way to ensure that your message is reaching them is to always connect with them where they live, work, play, and pray.

Copy of all posters below has been translated to English for your knowledge. You can find more information about the Hispanic population in your area by visiting www.census.gov.