Background
Based on authority granted by Congress, the
Federal Communications Commission (FCC) sets media ownership
rules that restrict how many media outlets (newspapers, radio,
or TV stations) a single entity may own. Congress also requires
that the FCC periodically review its broadcast ownership rules
to determine “whether any of such rules are necessary in the
public interest as a result of competition” and to “repeal or
modify any regulation it determines to be no longer in the
public interest.”
In December 2007, the FCC completed the
latest review of its broadcast ownership rules. This review
involved an analysis of the current marketplace in which radio,
television, and newspapers operate along side of – and sometimes
compete with – other media such as cable TV, satellite TV and
radio, and the Internet. As a part of the review, the FCC also
addressed a 2004 court decision that blocked several ownership
rule changes the FCC approved in 2003. (The major changes made
in that year were more extensive than the 2007 rule changes, but
because of the court decision, those 2003 rule changes never
took effect.) The FCC in 2007 voted to modestly relax its
existing ban on newspaper/broadcast cross-ownership, which had
been in effect for more than 30 years. It left the other
existing rules intact. Details of the latest rules are
summarized below. The latest rules are now being challenged in
court by several parties.
Newspaper/Broadcast Cross-Ownership
Beginning in 1975, FCC rules banned
cross-ownership by a single entity of a daily newspaper and
television or radio broadcast station operating in the same
local “market.” Under the 2007 revised rule, the FCC will
evaluate a proposed cross-ownership combination on a
case-by-case basis to determine whether it would be in the
public interest – specifically, whether it would promote
competition, localism, and diversity.
To make its review standards clear, the FCC
established a complex framework for its analysis. The analysis
begins with a set of presumptions that distinguish between the
largest media markets in the country and all the rest. In the
top 20 markets – as measured by Nielsen’s “Designated Market
Areas” (DMAs) – the FCC will presume that a combination of a
newspaper and a radio station is in the public interest. The FCC
also will presume that a combination of a newspaper and a TV
station is in the public interest if: (1) the TV station is not
ranked among the top four stations in the DMA, and (2) at least
eight independently owned major media voices (major newspapers
and/or full-power TV stations) would remain in the market
following the transaction.
In DMAs ranked 21 and smaller, the FCC will
presume that a proposed newspaper/broadcast combination is not
in the public interest – meaning that proposed pairings in such
markets will face a heavy burden in attempting to win approval.
The negative presumption can be reversed, however, in two
special circumstances: (1) if the newspaper or broadcast station
is “failed” or “failing,” as defined in longstanding FCC rules,
or (2) if the proposed combination results in a new source of a
significant amount of local news in a market, defined as a
station that for the first time begins offering at least seven
hours of local news programming per week. Broadcasters in
combinations approved under this “new news programming” standard
will be required to report to the FCC each year to show they are
in compliance.
No matter which presumption applies, all
proposed combinations also will be reviewed under a four-factor
analysis. The Commission will consider:
-
the extent to which the combination
will increase the amount of local news in the market;
-
whether each media outlet in the
combination will exercise independent news judgment;
-
the level of concentration in the DMA;
and
-
the financial condition of the
newspaper or TV station, and whether the new owner plans to
invest in newsroom operations if either outlet is in
financial distress.
Additional Ownership Rules
The FCC’s December 2007 action generally
left the other rules, which have been in effect since the 1990s,
unchanged. Details are provided below.
National TV Ownership. The current
rule does not limit the number of TV stations a single entity
may own nationwide, so long as the station group collectively
reaches no more than 39 percent of all U.S. TV households. For
the purposes of calculating the “national audience reach” under
this rule, TV stations on UHF channels (14 and above) count less
than TV stations on VHF channels (13 and below).
Dual TV Network Ownership. The rule
prohibits a merger among any two or more of these television
networks: ABC, CBS, Fox, and NBC.
Local TV Multiple Ownership. The
rule allows an entity to own two TV stations in the same DMA if
either (1) the service areas – known as “Grade B contours” – of
the stations do not overlap; or (2) at least one of the stations
is not ranked among the top four stations in the DMA (based on
market share), and at least eight independently owned TV
stations would remain in the market after the proposed
combination.
Local Radio/TV Cross-Ownership. The
rule allows common ownership of up to two TV stations and
several radio stations in a market, so long as the entity’s
combination complies with the local radio and local TV ownership
limits. In the largest markets, an entity may own up to two TV
stations and six radio stations (or one TV station and seven
radio stations).
Local Radio Ownership. The rule
imposes restrictions based on a sliding scale that varies by the
size of the market: (1) in a radio market with 45 or more
stations, an entity may own up to eight radio stations, no more
than five of which may be in the same service (AM or FM); (2) in
a radio market with between 30 and 44 radio stations, an entity
may own up to seven radio stations, no more than four of which
are in the same service; (3) in a radio market with between 15
and 29 radio stations, an entity may own up to six radio
stations, no more than four of which are in the same service;
and (4) in a radio market with 14 or fewer radio stations, an
entity may own up to five radio stations, no more than three of
which are in the same service, as long as the entity does not
own more than 50 percent of all stations in that market.
For More Information
For information about
other telecommunications issues visit the Consumer &
Governmental Affairs Bureau Web site at
www.fcc.gov/cgb, or contact the FCC’s Consumer Center by
e-mailing fccinfo@fcc.gov; calling 1-888-CALL-FCC
(1-888-225-5322) voice or 1-888-TELL-FCC (1-888-835-5322)
TTY; faxing 1-866-418-0232; or writing to:
Federal Communications Commission
Consumer & Governmental Affairs Bureau
Consumer Inquiries and Complaints Division
445 12th Street, SW
Washington, DC 20554.
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