Slide Presentation of the 2007 Annual Meeting of AHRQ

Early lessons from our outreach efforts:

• Consumers have different needs
• Need to work through trusted intermediaries
• Importance of trustworthy sources
• Learn more about how to communicate with consumers
• Remember those without Internet access

Notes:

Consumers have different needs (2 pager vs. long version), 20% Spanish downloads
Intermediaries. Doctors (effectiveness); pharmacists (cost); PBMs, health plans
Unbiased and trustworthy. Tell story of doctor: as doctor: minimize side effects; as health plan, minimize cost; as medical group—maximize revenue. Need to understand the players. Need to develop a system that can be trusted, that is transparent.
Communicate with consumers. Side effects? Safety? Cost? Low-literacy
Internet—not all. Magazine format. Educate at various levels.