Tools
Focus GroupsWhat Are Focus Groups?Focus groups involve a structured process in which a number of participants, typically 8 to 12, are asked their opinion on predetermined questions. The goal of focus groups is not to achieve consensus, but rather to get a range of opinions and ideas and to understand perspectives. MPA ApplicationFocus groups can be a valuable tool in identifying key stakeholders' attitudes and perceptions, as well as other data on a number of issues related to MPAs. For instance, focus groups could help assess and measure stakeholder perceptions on different management issues including no-take zones, recreational uses, and economic impacts. Focus groups could also be used as a way to find out what "special places" local residents or indigenous groups value based on cultural, traditional, or historical use. Focus groups are often used in the survey design process. Expertise NeededMinimal expertise is needed to organize and conduct informal focus groups. The use of a skilled facilitator can help reduce bias. Advantages
Limitations
Case Studies
Additional ResourcesArticles and Books Kruger, R. A. 1994. Focus Groups: A Practical Guide for Applied Research. Thousand Oaks, CA: Sage Publications. Web Sites Conducting
a Focus Group Focus
Groups and Telephone Focus Groups Guidelines
for Conducting a Focus Group How
to Conduct a Focus Group |