Tool Kit for Low Carbon IT Campaign Allies

ENERGY STAR asks the following of its Campaign Allies:

• Indicate that they are an ENERGY STAR LCIT ally on their website
• Include a link on their website to the ENERGY STAR LCIT Campaign pages
• Include the ENERGY STAR LCIT Campaign in their applicable marketing and communications materials and initiatives
• Encourage others to join the ENERGY STAR LCIT Campaign through outreach to customers, members or constituencies.

Ways You Can Participate

Encourage others to join the ENERGY STAR LCIT Campaign:

• Use our marketing and communications materials provided below. See Content for Websites, Marketing Material, or Brief Correspondences and Template Press Releases, Newsletter Articles.
• Co-host a webinar with EPA on saving energy consumed by computers and monitors. Invite customers, members, or whoever you like, and we'll set up and run a webinar for you. Email powermanagement@cadmusgroup.com for more information.
• Recognize your customers. For example, you could present a framed ENERGY STAR LCIT certificate (supplied by ENERGY STAR upon request) to those that you encouraged to join the ENERGY STAR LCIT campaign.
• Make Participation Mandatory. Make participation in the ENERGY STAR LCIT Campaign a required part of your purchasing or supplier criteria.

Content for Websites, Marketing Material, or Brief Correspondences

{Name of Ally} is proud to be an ENERGY STAR Low Carbon IT Campaign Ally, part of EPA's ongoing efforts to help [customers/members/constituents] not only save energy and money, but join the fight against global warming. The ENERGY STAR Low Carbon IT Campaign is a nationwide effort to assist and recognize organizations for reducing the energy consumed by computers. Learn how you can reduce your carbon footprint and save up to $50 per computer annually by going to www.energystar.gov/lowcarbonit.

Template for Press Releases, Newsletter Articles, and Longer Correspondences

{Name of ENERGY STAR LCIT Ally} Becomes an ENERGY STAR Low Carbon IT Campaign Ally, Helping Others Lower Their Carbon Footprint

Today {Name of ENERGY STAR LCIT Ally} became an Ally of the U.S. Environmental Protection Agency's ENERGY STAR Low Carbon IT Campaign with a commitment to educate its {customers/members} about the benefits of power management, or sleep mode, on an organization's computers and monitors. {Name of ENERGY STAR LCIT Ally}'s participation will help reduce the nation's growing demand for electricity, save organizations money and help fight global warming.

If all office computers and monitors in the U.S. were set to sleep when not being used, the country could save more than 44 billion kWh or $4 billion worth of electricity and avoid the greenhouse gas emissions equivalent to those of about 5 million cars each year.

"We are proud to be part of the effort to reduce the carbon footprint of IT operations," said {Spokesperson for ENERGY STAR LCIT Ally}, "The efficient use of computers and monitors is not just good for our {customers'/members'} bottom line, it’s good for the environment."

{Name of ENERGY STAR LCIT Ally} joins the ranks of leading businesses and organizations who have joined the ENERGY STAR Low Carbon IT Campaign, including Advanced Micro Devices, Inc., Anheuser-Busch Companies, Inc., Association of Bay Area Governments Energy Watch, Commonwealth of Massachusetts, Dell, Inc., Fox Entertainment Group, Inc., HP, Microsoft, OfficeMax, City of Portland (OR) Public Schools, City of San Jose (CA), and Snohomish (WA) County Public Utility District.

"EPA is pleased to recognize {Name of ENERGY STAR LCIT Ally} as an Ally in the ENERGY STAR Low Carbon IT Campaign," said ENERGY STAR Program Manager Steve Ryan. "Together, we can make a substantial difference in the fight against global warming. ENERGY STAR power management tools offer a cost-effective way to save energy, money, and reduce greenhouse gas emissions."

Power management enables computers and monitors to go into a low-power sleep mode after a period of inactivity. Power management has the potential to save up to $50 per computer annually. Despite the significant savings, according to Lawrence Berkeley National Labs, only a scant five to ten percent of U.S. organizations have deployed these settings on computers.

To join the ENERGY STAR Low Carbon IT Campaign, organizations simply take an online pledge to activate power management features on their monitors and computers to save energy and reduce their carbon footprint. Organizations can increase energy savings further by purchasing ENERGY STAR qualified computers and monitors. In turn, EPA provides free assistance to help implement power management, an estimate of the organization's energy and carbon savings, and official recognition from the agency. Organizations can join the campaign by visiting www.energystar.gov/lowcarbonit.

About {Name of ENERGY STAR LCIT Ally}

About ENERGY STAR

ENERGY STAR was introduced by the U.S. Environmental Protection Agency in 1992 as a voluntary market-based partnership to reduce greenhouse gas emissions through increased energy efficiency. Today, ENERGY STAR offers businesses and consumers energy-efficient solutions to save energy, money and help protect the environment for future generations. More than 12,000 organizations are ENERGY STAR partners committed to improving the energy efficiency of products, homes, buildings and businesses. For more information about ENERGY STAR, visit www.energystar.gov or call toll-free 1-888-STAR-YES (1-888-782-7937)