Web Site Marketing
Sometimes Web site marketing is overlooked, but it is critical to your success
in not only getting information to your audience and stakeholders, but in
evaluating the effectiveness of Web content.
Marketing efforts can occur both on the Web and outside of it. A large focus
of this module is in search engine optimization — making Web pages that search
engines can index properly.
Module Objectives:
After completing this module, you will be able to:
- Explain why it is important to market your Web site.
- Describe how search engines and Web directories work.
- Discuss methods for influencing how search engines find and display your
Web pages.
- Define “keyword density” and “keyword relevancy”
and explain how these elements relate to Web page design.
- List steps for developing keywords.
- Create strategies for getting other Web sites to link to your site.
- Utilize simple methods of marketing your Web site outside of the Internet.