Coastal Services Center

Importance of Marketing Your Web Site (1 of 2)

Your Web site might be the first piece of information that a user sees about your projects, jurisdictions, etc. Even in the electronic world, first impressions mean a lot. You are projecting an image, a brand, your identity, and your message with this first impression.

It is true that the public is becoming more experienced in using the Internet and more people are using search engines to find information on coastal issues. However, it remains important to understand how to market your Web site and know some of the techniques used in Web site promotion and search engine optimization.