|
Web
Content Design and Evaluation
Determining Your Target Audience (1 of 2)In order to maximize the usability and relevance of the content on your Web site, you must define your target audience to determine what content to place on-line and how best to present it. The process of determining the audience may involve several steps, including surveys and interviews. Target AudienceTo determine your site’s target audience, you must first define a list of potential users. You can accomplish this by doing the following:
Good information on target audiences can be found at the Florida Fish and Wildlife Conservation Web site (link opens in a new browser window). |