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astTrac is a practical, hands-on business development program designed to help entrepreneurs hone the skills needed to create, manage and grow a successful business. FastTrac participants don't just learn about business, they live it. They work on their own business ideas or ventures throughout the course - moving their ventures to reality or new levels of growth.
Pay Per Click for Targeted Results
Author: Jerry Kenefake, Founder and President, Mypromostore.com
In 2000, I changed my business from a primarily regional company to an online merchandising and sales company. I needed a new marketing strategy to support that change.
Mypromostore.com is a one-stop shop for almost any promotional product you can imagine. Many of the items we sell are commodity-like, and sales are driven by price. Growth is difficult to achieve on sales of those items alone. A high level of personal attention and value-added services have set us apart from most of our competitors, however, and helped us win in the price wars. But our real goal has been to leverage the enormous customer base available through the Internet: identifying niche prospects within that universe who are seeking higher-margin products, driving them to our site, and converting them into customers.
Enter the world of sponsored links and pay-per-click advertising.
In our industry, if we can't advertise it, we can't sell it. Pay-per-click advertising is proving to be a highly cost-effective way to reach our niche. Internet sales were up 325 percent in one year, and our average order size doubled.
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Annie Adams
Adams Catfish House
Supporting citizens in times of need has always been a priority — and a strategy to strengthen and maintain the bond between her family’s restaurant and its customer base, explains Annie Adams, one of four second-generation owner/operators of Adams Catfish House, Belle Chasse, La. ...more
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