This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).
Cross-References. Establishments primarily engaged in--
| Go to: | No change 2002 to 2007 | No change 1997 to 2002 | 2002 Economic Census and other data sources |
| 2007 NAICS | 2002 NAICS | 1997 NAICS |
Corresponding Index Entries |
|---|---|---|---|
| 541810 | 541810 | 541810 | Advertising agencies |
| 541810 | 541810 | 541810 | Advertising agency consulting services |
