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Web Content Design and Evaluation
Module 1: Introduction and Overview
Module 2: Determining Your Target Audience
Module 3: Developing Goals and Objectives
Module 4: Content and Accessibility
Module 5: Web Site Marketing
Module 6: Evaluation and Realistic Expectations
Module 7: Automated and On-line Survey Methods
Module 8: Surveys and Other Indicators of Effectiveness
Module 9: Making the Process Continuous
Web Content Design and Evaluation
Module 3
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Developing Goals and Objectives for Your Web Site

In modules 1 and 2 you learned about Web users and how to discover who they might be. After discovering what your target audiences are, a good next step is to decide exactly what you expect the Web site to accomplish.

Module Objectives:

After completing this module, you will be able to:

  • Differentiate between goals and objectives.
  • Explain the importance of developing good goals and objectives for your Web site.
  • Define each parameter of the SMART model for creating objectives.
  • List examples of SMART verbs.
  • Describe the relationship between your Web site’s goals and objectives and those of your organization.
  • Match organizational goals to Web site goals.
  • Create SMART objectives.
 
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