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Web Content Design and Evaluation
Module 1: Introduction and Overview
Module 2: Determining Your Target Audience
Module 3: Developing Goals and Objectives
Module 4: Content and Accessibility
Module 5: Web Site Marketing
Module 6: Evaluation and Realistic Expectations
Module 7: Automated and On-line Survey Methods
Module 8: Surveys and Other Indicators of Effectiveness
Module 9: Making the Process Continuous
Web Content Design and Evaluation
Module 1
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Introduction and Overview

This opening module contains a brief look at Web usage, statistics, and a comparison of the Web-based and printed publications.

Module Objectives

  • List reasons why people and organizations use the Internet.
  • Use meaningful statistics to demonstrate the growth in public use of the World Wide Web.
  • Discuss general differences between paper-based and Web-based content.
  • Explain dimensional, navigational, and other differences between paper-based and Web-based content.
  • Describe how multimedia, interactivity, and overlays provide a level of user engagement that paper-based content cannot offer.
 
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