Businesses are Increasing Sales by Capitalizing on Untapped Disability Market
For most small businesses, the key to increasing profits is to satisfy existing customers while expanding into new markets. Interestingly, one largely untapped customer group is the disability marketplace - which has emerged as an economically advantageous target for enterprising business owners. People with disabilities comprise the nation's largest minority group - roughly 20 percent of the U.S. population. And the National Organization on Disability estimates that Americans with disabilities represent more than $200 billion in discretionary spending. Savvy companies recognize the value of these customers as a target market and proactively tap into their spending power by ensuring that their marketing efforts convey that people with disabilities are valued customers. The U.S. Department of Labor's Office of Disability Employment Policy (ODEP) offers a variety of free educational resources to assist businesses in these efforts. To learn more, visit ODEP's Web site at www.dol.gov/odep and www.DisabilityInfo.gov, an award-winning Federal government site sponsored by ODEP, featuring links to a broad range of disability-related information.
