CollegeDrinkingPrevention.Gov: Developing a Web site as an Effective Tool for Dissemination of Report Findings and a Forum for Your Initiative
Treating Addictions in Special Populations: Research Confronts Reality
October 7 and 8, 2002
Binghamton Regency Conference Center
Binghamton, New York
Joan Romaine, MPH
The National Institute on Alcohol Abuse and Alcoholism
Bethesda, MD
Overview
Web site considerations
The Home Page
Target Audiences for College Web site
Reaching Your Target Audience
Using Research
Using Interactivity
Using Links, Search Engines and FAQs
Using Newsrooms
Web site Considerations
Pre-launch
Constraints
Time
Budget
Personnel
Creating the Web site
Architecture (site map)
Design
Target Audience
Sub-audiences
Name/URL address
Pre-launch
Decision-making
Policies
Approvals
Accessibility
Section 508 compliance
www.section508.gov
Plain language
Other languages
Post-launch
Maintenance
Usability testing
Ordering Reports/Materials
Promotion of site/Marketing Activities
Listservs
Reciprocal linking
Banner Ads
Email to a friend
Awards
The Home Page
First impression viewer has –
make it a good one!
Branding your “product” –
logo identification
Providing information to
identify purpose of the site
Showcase highlights
Content driven or highly visual ?
– keep audience in mind
Target Audiences for College Web site
Campus Health Administrators
College Presidents
Community Leaders
High School Guidance Counselors
Media
Parents
RAs/Peer Educators
Students
Reaching Your Target Audience
Visually, graphically
(i.e., who are you speaking to?)
Language – tone, appropriate level, font style/size (i.e., use plain language!)
Providing useful information that is appealing, credible, and also culturally appropriate
Using Research
Task Force Materials Available on Web site
Be credible!
Have a statistic you want to showcase?
– back it up with the research by providing the
source information…make it easy for the
viewer to find out more!
Be innovative and unique!
Existing College Alcohol Policies – but not previously put together in one place!
Using Interactivity
Audio
Video
Games
E-cards
Calculators
Feedback
Make it customizable
Engage the viewer in a format that’s fun and easy to use
Using Links, Search Engines and FAQs
Clickable link, phone
and address
Search engine
Send this page feature…Easy to refer to someone else!
Link to online screening tool
Using Newsrooms
Be resourceful!
Keep it current.
Helps keep your constituency groups
up-to-date with your issue in the press.
Some things to include:
Press kits
Speaker biographies
News articles (or links)
Web casts
Contact Information
College Drinking Prevention Web site:
www.collegedrinkingprevention.gov