Select
two or three media communiques from the samples provided
to broaden awareness that substance use treatment is
working in your community.
Promotional Event
Ideas
—
Suggestions to get you started to publicize and
commemorate this month.
Sample
Proclamations — Two different versions that allow you to
tailor a proclamation that can be issued by mayors,
governors, or other leaders to promote and encourage
support of Recovery Month in your community.
Sample Press
Release — A guide for writing your own releases
about special activities your organization is planning to
promote this month.
Sample Media
Advisory — A one-page media alert about an event you
want local press to cover. This sample illustrates the
format, basic information to include, and suggestions for
distribution.
Sample Op-Ed
Article — An opportunity to express a strong
opinion on a particular issue. Tailor this sample as
appropriate, or use it as a guide for your own article.
Radio PSA Scripts — Announcer-read public service
announcement scripts promoting Recovery Month
that can result in free air time.
Logo
Sheet — Camera-ready artwork of the official logo
for National Alcohol and Drug Addiction Recovery Month
is provided for customization of your materials.
Letterhead — Make as many copies as you need
of the camera-ready artwork to use for your Recovery
Month-related correspondence.
Select
key constituent groups to help you advance efforts to
improve and deliver substance use treatment services in
your community. Use the fact sheet designed for that
audience — or a combination of fact sheets — to create
an information packet you can disseminate. At the end of
each fact sheet are suggested action steps to help your
audience start or expand their involvement. Also included
are statistics, examples of success stories, and resources
to help you promote National Alcohol and Drug
Addiction Recovery Month.
Planning Partners — A comprehensive list of groups
that are participating in planning this year’s National
Alcohol and Drug Addiction Recovery Month observance.
Allied
Organizations — A comprehensive list of groups affiliated
with this year’s National Alcohol and Drug Addiction
Recovery Month observance.
Clearinghouses,
Web Sites, and Additional Resources — A list of
relevant substance abuse treatment-related clearinghouses
and resource centers; Internet addresses of online web
sites; and the addresses, telephone numbers, and web sites
of pertinent national organizations.
State Substance
Abuse Directors — State drug and alcohol
abuse office contacts for local information and support.
Diversity
Resources — A list of national
organizations that focus on diverse populations and
multicultural efforts.
Evaluation Form — Please share your reactions to
this year’s kit and the initiatives you implemented in
your community. Complete this form and return it to the
Center for Substance Abuse Treatment. Your input is
essential to helping us improve federal education
initiatives for substance abuse treatment.
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