Advertising And PR Guidelines In All Forms Of Media

The Federal Trade Commission (FTC) regulates advertising at the federal level to ensure that sellers take responsibility for telling the truth about products and services.
Advertising Guidelines by Industry

The FTC offers advertising guidance to businesses through numerous articles and checklists; many are written for specific industries, such as direct marketing or environmental marketing.
Advertising to Children

Children may have greater difficulty distinguishing between advertisers' claims and the reality of products' capabilities. The Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus has published specific guidelines for children's advertising.
Frequently Asked Questions

The FTC offers answers to basic FAQs that cover most industries.